Ecommerce Shopping Statistics 2025: 26 Data Points That Drive Revenue

7. U.S. mobile commerce will reach $710 billion in 2025 Even with lower conversion rates, the sheer volume of mobile traffic translates into massive revenue. Globally, m-commerce is expected to hit $2.52 trillion, accounting for 60% of all ecommerce sales.
8. 76% of U.S. adults shop using smartphones Consumer intent to purchase via mobile is clear, but execution often fails. The gap between desire and completion points to fundamental user experience problems rather than lack of demand.
9. 85% of users expect mobile experiences to match or exceed desktop When mobile sites fail to meet these expectations, nearly half of users express frustration. This isn’t a “nice-to-have” – it’s a baseline requirement for competitive participation.
10. 67% cite “pages and links too small to click” as the top mobile barrier This statistic reveals that the mobile conversion gap often stems from basic usability failures rather than complex technological challenges. Simple fixes can yield dramatic improvements.

Social Commerce Explosion

11. Social commerce will generate nearly $80 billion in U.S. sales Social platforms have evolved from marketing channels to transactional environments, with social sales representing over 17% of all online purchases in 2025.
12. 5.42 billion people use social media worldwide The average person actively uses 6.8 different social platforms monthly, creating a complex, multi-touchpoint customer journey that requires coordinated strategies across channels.
13. Instagram dominates product discovery with 61% usage While Instagram leads in helping consumers find products, Facebook captures 39% of direct purchases, showing how different platforms serve different stages of the buying journey.
14. TikTok reaches 1.59 billion potential advertising targets This massive reach makes TikTok essential for trend discovery and younger demographic engagement, particularly Gen Z consumers who drive significant purchasing power.
15. Brands with active social presence see 32% more sales Social media isn’t just about awareness anymore. Active engagement directly correlates with revenue increases, driven by social proof and trusted recommendations.
16. 74% of shoppers buy based on influencer suggestions The power of trusted voices in purchasing decisions has made influencer partnerships a cornerstone of modern ecommerce strategy, with 35% of consumers purchasing directly from live-stream shopping events.

Consumer Behavior Insights

17. 83% of consumers consider free shipping critical Free shipping has evolved from a competitive advantage to an entry requirement. Over 90% will abandon purchases when faced with unexpected shipping costs, making transparent pricing essential.
18. 99% of shoppers read reviews before purchasing Review consumption is nearly universal, with 96% specifically seeking negative reviews to understand potential downsides. This behavior emphasizes the importance of authentic, well-managed reputation systems.
19. 81% of shoppers research online before buying Even for in-store purchases, the customer journey typically begins with online research. This makes digital presence crucial regardless of final purchase location.
20. 44% of shopping journeys start with search engines Search optimization remains fundamental to ecommerce success, as nearly half of all purchase processes begin with platforms like Google rather than direct brand visits.

The Cart Abandonment Challenge

21. 70% of shopping carts get abandoned Seven out of ten customers who show clear purchase intent by adding items to their cart ultimately leave without buying. This represents an $18 billion annual loss across ecommerce.
22. Mobile abandonment rates spike to 85.65% The abandonment problem becomes even more severe on mobile devices, highlighting the urgent need for mobile-optimized checkout experiences.
23. 47% abandon due to extra costs (shipping, taxes) Unexpected fees remain the primary abandonment trigger, followed by required account creation (25%), slow delivery times (24%), and complicated checkout processes (18%).