The ecommerce landscape is exploding with unprecedented growth, and the numbers tell a story that every business owner needs to hear. With global ecommerce sales projected to reach $6,478 billion by 2029 and 2.77 billion online shoppers globally as of 2025, we’re witnessing the most significant shift in retail history.

Whether you’re a startup founder, marketing manager, or business executive, these statistics will arm you with the insights needed to make smarter decisions in today’s digital marketplace. From mobile commerce dominating with 59% of total ecommerce sales to social platforms driving $1.2 trillion in global sales by 2025, the data reveals where opportunity lies.

Let’s dive into the numbers that are reshaping commerce as we know it.

How Do We Collect These Statistics?

Understanding the source of ecommerce data is crucial for making informed business decisions. The statistics in this guide come from a combination of authoritative industry sources, ensuring accuracy and reliability.

Primary Data Sources:

• Government agencies like the U.S. Census Bureau provide official retail trade data and quarterly ecommerce reports
• Research institutions such as Statista, eMarketer, and Baymard Institute conduct comprehensive market analysis
• Technology platforms including Shopify, Amazon, and major ecommerce platforms share aggregated user behavior data
• Industry surveys from organizations like Dynamic Yield and SaleCycle track conversion rates and shopping patterns

Data Collection Methods:

• Large-scale consumer surveys across multiple demographics and regions
• Analysis of transaction data from major ecommerce platforms
• Web analytics tracking shopping behavior across millions of websites
• Financial reports from publicly traded ecommerce companies
• Government economic data and census information

This multi-source approach ensures the statistics represent real market conditions rather than isolated data points, giving you confidence in making strategic business decisions based on these insights.

15 Ecommerce Usage Statistics That Will Transform Your Business Strategy

Market Size and Growth Statistics

Global Ecommerce Market Explosion

The global ecommerce market is experiencing unprecedented growth. The eCommerce Market worldwide is projected to grow by 7.83% (2025-2029) resulting in a market volume of US$6,478.00bn in 2029. This represents a massive opportunity for businesses of all sizes.

There are 2.77 billion online shoppers globally as of 2025. That means 33% of the world’s population is shopping online, marking a significant shift in consumer behavior. The reach is truly global, with 21% of retail purchases taking place online in 2025, which is the highest to date.

In the United States specifically, the growth trajectory is equally impressive. U.S. e-commerce retail marketplaces made a collective $428.3 billion in 2024, up 11.4% YoY. eCommerce retail marketplace sales are expected to reach $477.7 billion in 2025.

Mobile Commerce Domination

Mobile-First Shopping Revolution

Mobile commerce isn’t just growing – it’s becoming the primary way people shop online. Mobile commerce is set to be responsible for 59% of total retail eCommerce sales, accounting for $4.01 trillion in 2025.

The statistics reveal just how mobile-centric shopping has become:

• 65.3% of e-commerce site traffic comes from consumers using mobile phones
• Around 76% of adults purchase using a smartphone in the United States
• Mobile shopping will increase to $710 billion by 2025, after a growth of 20 percent from 2023

However, mobile shopping presents unique challenges. Only 16% of e-commerce conversions come from shoppers on mobile devices. The average eCommerce conversion rate on mobile phones is 2.0%, 16.7% lower than on desktops. This conversion gap represents a massive opportunity for businesses that can optimize their mobile experience.