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- Shopify Sales Statistics 2025: Revenue & Growth Data
Shopify Sales Statistics: 12 Key Numbers That Show Ecommerce Growth in 2025
Table of Contents
Shopify Sales Statistics
- Shopify generated $8.88 billion in total revenue in 2024 – marking an impressive 25.77% increase from the previous year
- $6.53 billion from Merchant Solutions and $2.35 billion from Subscription Solutions – meaning nearly 74% of Shopify’s income comes from services tied to merchant success
- Merchants on Shopify sold $292.28 billion worth of goods in 2024 – representing a robust 24% increase from 2023
- 2,665,830 live stores operating on Shopify as of Q3 2025 – with 9% year-over-year growth and 3% quarter-over-quarter growth
- United States leads with 38.7% of all Shopify stores – representing over 1 million businesses on the platform
- Over 875 million people transacted with Shopify merchants in 2024 – roughly one in every six internet users worldwide
- $11.5 billion generated during Black Friday Cyber Monday 2024 – a substantial 24% increase from 2023
- Peak sales reached $4.6 million per minute on Black Friday – demonstrating the platform’s ability to handle massive transaction volumes
- 70% of BFCM spending occurred on mobile devices – with average order value reaching $108.56
- Shop Pay now has over 200 million opted-in users – with GMV processed through the accelerated checkout growing 50% in 2024
- Gross Payments Volume through Shopify Payments reached $180.9 billion – accounting for 62% of total platform GMV
- B2B GMV on Shopify Plus grew 140% in 2024 – with momentum continuing at 101% growth in Q2 2025
- Over 30,433 merchants now run on Shopify Plus across more than 45,650 domains – with 537 merchants migrating to Shopify Plus in a recent 90-day period
- Shopify achieved $1.1 billion in operating income for 2024 – generating over $1.6 billion in free cash flow after nine consecutive quarters of positive free cash flow
- Shopify Email powers over 4.2 billion emails annually with 4.29% conversion rate – the highest of any channel for Shopify stores
Shopify has transformed from a simple online store builder into the backbone of modern ecommerce. With millions of merchants worldwide relying on the platform to power their businesses, understanding Shopify’s performance gives us unique insights into the health of online retail globally.
Whether you’re considering Shopify for your business, analyzing market trends, or simply curious about the platform’s massive scale, these statistics tell a compelling story of growth, innovation, and market dominance.
How We Collected This Data
All statistics in this analysis come from official Shopify financial reports, earnings calls, and verified third-party research sources. We’ve focused on the most recent data available, primarily from 2024 and early 2025, to give you an accurate picture of current performance.
The data includes revenue figures from SEC filings, merchant statistics from platform analytics, and transaction volumes from official company communications. Where historical comparisons are made, we’ve ensured consistency in methodology across time periods.
Shopify Sales Statistics
Revenue Reaches Record Heights
Shopify generated $8.88 billion in total revenue in 2024, marking an impressive 25.77% increase from the previous year. This growth demonstrates the platform’s continued expansion despite economic headwinds affecting the broader retail sector.
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The revenue breakdown shows $6.53 billion from Merchant Solutions and $2.35 billion from Subscription Solutions. This means nearly 74% of Shopify’s income now comes from services directly tied to merchant success – a powerful alignment that drives the platform to continuously improve merchant outcomes.
Global Merchandise Volume Soars
Merchants on Shopify sold $292.28 billion worth of goods in 2024, representing a robust 24% increase from 2023. This massive volume of global ecommerce sales flowing through a single platform showcases Shopify’s central role in online retail.
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To put this in perspective, if Shopify’s merchant ecosystem were a country, its economic output would rank among the world’s top 40 economies. The 24% GMV growth significantly outpaced the 8.4% global ecommerce market growth, indicating Shopify is actively capturing market share from competitors.
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Merchant Ecosystem Continues Expanding
As of Q3 2025, there are 2,665,830 live stores operating on Shopify. The platform maintains healthy growth with stores increasing 9% year-over-year and 3% quarter-over-quarter.
The United States leads with 38.7% of all Shopify stores (over 1 million businesses), followed by the United Kingdom (7.7%), Canada (5.2%), and Australia (4.7%). This geographic distribution reflects both market maturity and purchasing power in these regions.
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Consumer Reach Hits Massive Scale
Over 875 million people transacted with Shopify merchants in 2024 – roughly one in every six internet users worldwide. This consumer reach gives Shopify merchants access to an enormous global audience and creates powerful network effects across the platform.
The scale becomes even more impressive when considering repeat customers. Many of these consumers shop across multiple Shopify stores, benefiting from features like Shop Pay that make checkout seamless across the entire ecosystem.
Black Friday Cyber Monday Breaks Records
Shopify merchants generated $11.5 billion during Black Friday Cyber Monday 2024, a substantial 24% increase from 2023. Peak sales reached an astonishing $4.6 million per minute on Black Friday, demonstrating the platform’s ability to handle massive transaction volumes.
Key BFCM insights reveal changing consumer behavior:
- 70% of spending occurred on mobile devices
- Average order value reached $108.56
- 16% of orders were cross-border transactions
- Over 67,000 merchants experienced their highest-selling day ever
Shop Pay Accelerates Adoption
Shop Pay now has over 200 million opted-in users, with GMV processed through the accelerated checkout growing 50% in 2024. The payment solution converts up to 50% better than standard guest checkout, directly boosting merchant sales.
Gross Payments Volume through Shopify Payments reached $180.9 billion, accounting for 62% of total platform GMV. This deep integration creates significant switching costs and recurring revenue streams for Shopify.
Business-to-Business Commerce Explodes
B2B GMV on Shopify Plus grew 140% in 2024, with momentum continuing into 2025 showing 101% growth in Q2. This expansion into business-to-business commerce opens massive new market opportunities beyond direct-to-consumer retail.
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The B2B growth indicates Shopify is successfully competing with traditional enterprise platforms like Magento and Salesforce Commerce Cloud in the lucrative business commerce segment.
Enterprise Migration Accelerates
Over 30,433 merchants now run on Shopify Plus across more than 45,650 domains. During a recent 90-day period, 537 merchants migrated to Shopify Plus from competing platforms, including high-profile brands moving from Salesforce Commerce Cloud and custom solutions.
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Notable enterprise clients include SKIMS, Supreme, Vuori, and Meta – proving Shopify can handle the most demanding, high-volume operations while maintaining performance and reliability.
Profitability Reaches New Levels
Shopify achieved $1.1 billion in operating income for 2024, a remarkable turnaround from operating losses in previous years. The company maintained 18% free cash flow margin and generated over $1.6 billion in free cash flow, marking nine consecutive quarters of positive free cash flow.
This financial health provides stability for merchants and investors while funding continued platform innovation and global expansion.
International Growth Shows Promise
While North America generated $6.19 billion in revenue, international markets contributed $1.7 billion, with Europe showing particular strength. European GMV grew 42% on a constant currency basis in Q2 2025, highlighting significant expansion opportunities outside North America.
Shopify Payments is now available in 23 countries, supporting the platform’s international growth strategy and providing merchants worldwide with integrated payment processing.
Mobile Commerce Dominates
Mobile devices account for 70% of all transactions during peak shopping periods like Cyber Week. This mobile-first consumer behavior aligns perfectly with Shopify’s responsive design and mobile-optimized checkout experiences.
The mobile dominance trend continues accelerating, with global mobile commerce projected to reach $2.07 trillion in 2024 – a massive opportunity for well-positioned Shopify merchants.
Marketing Tools Drive Results
Shopify Email powers over 4.2 billion emails annually with an impressive 4.29% conversion rate – the highest of any channel for Shopify stores. Shopify Audiences helps merchants lower customer acquisition costs by up to 50% using network data to create high-intent advertising audiences.
These integrated marketing tools give merchants competitive advantages while creating additional revenue streams for Shopify through improved merchant success and retention.
Conclusion
Shopify’s 2024 performance reveals a platform that has evolved far beyond simple store building into a comprehensive commerce operating system. With $8.88 billion in revenue, $292.3 billion in merchant GMV, and nearly 2.7 million active stores, Shopify has established itself as essential ecommerce infrastructure.
The statistics show three critical trends: accelerating international expansion, successful enterprise market penetration, and deep integration creating powerful network effects. For businesses considering ecommerce platforms, these numbers demonstrate Shopify’s stability, scale, and commitment to merchant success.
Most importantly, Shopify’s revenue model now directly depends on merchant success – creating aligned incentives that drive continuous platform improvements. As global ecommerce continues growing toward $8.09 trillion by 2028, Shopify appears positioned to capture an increasing share of this massive market.
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