How to Add Company Logo to Salesforce Lightning

Your Salesforce org looks generic out of the box. No logo. No brand identity. Just a plain interface that could belong to anyone.

That’s a missed opportunity — not just aesthetically, but operationally. When your team logs in every day to a branded environment, it reinforces professionalism, builds trust with clients during screen shares, and signals that your organization takes its systems seriously.

The good news: adding your company logo to Salesforce Lightning takes under 10 minutes if you know where to look. Most people struggle because the setting is buried inside My Company settings — not in a design or branding menu where you’d expect it.

This guide walks you through every step, covers the right image specs, and answers the questions that trip people up along the way.

Why Branding Your Salesforce Instance Matters

Before diving into the steps, here’s why this is worth doing right.

67% of consumers say consistent branding across all platforms increases trust (Lucidpress). Your internal tools are no exception — especially when clients, partners, or new hires glimpse your screen during a call or onboarding session.

Beyond appearances, a branded Salesforce instance:

• Reduces confusion when teams manage multiple orgs (sandbox vs. production)
• Reinforces company identity during training and onboarding
• Creates a more professional experience for clients during live demos
• Signals that your CRM is properly maintained and configured

It’s a small change with outsized impact on perception.

What You Need Before You Start

You’ll need a few things in place before making changes:

Salesforce admin access — Only System Administrators can modify company branding settings. If you don’t have admin rights, you’ll need to coordinate with whoever manages your org.

Your logo file — Salesforce Lightning has specific requirements. Make sure your image meets these specs before uploading:

• Format: PNG or JPG
• Maximum file size: 20 KB
• Recommended dimensions: 250 x 125 pixels (width x height)
• Background: Transparent PNG works best for logos on dark or light headers

A logo that’s too large (file size) will be rejected. A logo with poor contrast against the header background will look unprofessional. Prep this before you start.

How to Add Your Company Logo to Salesforce Lightning

Access Company Information Settings

Log into your Salesforce org as a System Administrator. Click the gear icon (⚙️) in the top-right corner of the Lightning interface and select Setup.

In the Setup search bar, type “Company Information” and click the result that appears under Company Settings.

This is the central hub for your organization’s identity within Salesforce — including your logo, company name, and default settings.

Upload Your Logo

On the Company Information page, scroll down until you find the Organization Logo section.

Click Choose File (or Browse, depending on your version) and select your prepared logo file from your computer.

Once uploaded, Salesforce will show a preview. Check that:

• The logo renders clearly at the thumbnail size
• It doesn’t appear stretched or pixelated
• The edges aren’t clipped

Click Save to apply the changes.

Verify the Logo Appears Correctly

After saving, navigate back to your Salesforce home screen. Your logo should now appear in the upper-left corner of the Lightning navigation bar, replacing the default Salesforce cloud icon or text.

If you’re not seeing it immediately, try a hard refresh (Ctrl+Shift+R on Windows, Cmd+Shift+R on Mac) to clear your browser cache.

Customizing Your Logo Through Themes (Lightning Experience)

If you want more control over how your logo appears — including background color, header styling, and button colors — Salesforce Lightning’s Themes and Branding feature gives you a full visual editor.

Navigate to Themes and Branding

In Setup, search for “Themes and Branding” in the quick find box. This section allows you to create custom themes that control the entire visual experience of your Lightning org.

Create or Edit a Theme

You’ll see a list of pre-built themes (like Lightning Blue, Lightning Slate, etc.). You can either:

• Edit an existing theme — customize it to include your logo and colors
• Create a new custom theme — build from scratch with your exact brand specifications

Click New Theme or select an existing one to edit.

Upload Your Logo Within the Theme

Inside the theme editor, you’ll find a Company Logo upload option. This works the same way as the Company Information upload — same file size and format requirements apply.

Additionally, you can set:

• Brand color — The primary color used for buttons, links, and highlights
• Page background color — What fills the main content area
• Navigation bar background color — The header bar color your logo sits against

Activate Your Theme

Once you’ve configured everything, click Save and Activate. Salesforce will apply the theme across your entire org for all Lightning Experience users.

Note: Changes take effect immediately. Let your team know if you’re making visual changes to avoid confusion.

Image Specs That People Get Wrong

This is where most uploads fail. Here’s a quick reference:

The 20 KB limit catches people off guard. High-resolution logos from your design team are often 200–500 KB. You’ll need to compress or resize before uploading.

Free tools like TinyPNG, Squoosh, or Adobe Express can compress a PNG to under 20 KB without visible quality loss — especially for logos, which have limited color complexity compared to photos.

Common Issues and How to Fix Them

Logo not showing after saving

Try a hard refresh first. If that doesn’t work, clear your browser cache entirely or try in an incognito window. Salesforce occasionally caches visual assets aggressively.

Logo appears blurry or pixelated

This usually means the original file was too small and got stretched. Use a logo that’s at least 250 x 125 pixels before compression. Vector source files (SVG exported to PNG) produce the sharpest results.

Upload rejected with no clear error

Check file size first — this is the most common culprit. Use an online tool to verify your PNG is under 20 KB. Also confirm the file isn’t corrupted by opening it in an image viewer before uploading.

Logo clashes with the header background

If your logo has a dark background and Salesforce’s header is also dark, the logo will disappear. Switch to a transparent PNG version of your logo, or adjust the header background color within Themes and Branding to create contrast.

Changes not visible to other users

If you uploaded through Company Information but haven’t activated a theme, the logo change may be org-wide but visual theme changes require theme activation. Confirm the active theme includes your logo upload.

Keeping Your Branding Consistent Across Salesforce

Adding a logo is the first step. Organizations that use Salesforce seriously go further:

Consistent color palette — Match your Lightning theme colors to your actual brand hex codes. This matters during client-facing screen shares.

Favicon — Salesforce allows you to set a custom browser tab icon (favicon). It’s a small detail that’s worth doing alongside the logo.

Login page branding — If your org uses Salesforce’s hosted login page (common with SSO and partner portals), there’s a separate branding section for that page under My Domain in Setup.

Mobile branding — The Salesforce mobile app has its own branding settings under Mobile Administration. Your Lightning theme won’t automatically carry over to mobile.

According to Salesforce’s own research, organizations with properly configured CRM environments see 29% higher user adoption rates. The visual environment matters — people engage more with tools that feel intentional and professional.

Conclusion

Adding your company logo to Salesforce Lightning is a straightforward process once you know where to look — Setup → Company Information or Themes and Branding. The critical details are file format (PNG or JPG), file size (under 20 KB), and dimensions (250 x 125 pixels recommended).

Done right, a branded Salesforce instance improves team professionalism, reduces confusion across multiple orgs, and creates a more credible experience during client-facing moments. It’s one of those small configurations that signals your organization runs a tight, intentional operation.

If your CRM is polished but your pipeline is still inconsistent, that’s usually a prospecting and outreach problem — not a Salesforce problem. Book a strategy meeting with SalesSo to see how we build complete outbound systems, from targeting to campaign design to scaling, that get reply rates most teams only read about.