How to Connect Unbounce to HubSpot Using Zapier

You built the landing page. You drove traffic to it. Someone filled out the form.

And then what?

If you’re manually copying leads from Unbounce into HubSpot, you’re losing time — and probably losing leads too. Studies show that companies that respond to leads within five minutes are 9x more likely to convert them, yet most teams are still managing their data by hand.

The fix is simple: connect Unbounce to HubSpot using Zapier. No code. No developers. No leads slipping through the cracks.

This guide walks you through the exact steps to set up the integration, automate your lead flow, and make sure every form submission lands in HubSpot the moment it happens.

What You Need Before You Start

Before diving into the setup, make sure you have:

• An Unbounce account with at least one published landing page and active form
• A HubSpot account (Free CRM works fine)
• A Zapier account (Free plan supports this integration)

That’s it. No technical skills required.

Why This Integration Matters

Here’s the reality most teams overlook:

79% of marketing leads never convert to sales — and a major reason is poor lead management. When leads sit in one platform while your sales team works from another, the window for follow-up closes fast.

According to HubSpot’s research, the odds of reaching a lead drop by 10x if you wait longer than five minutes to follow up after a form submission. Manual data entry doesn’t just waste time — it actively kills conversions.

The Unbounce to HubSpot integration through Zapier solves this by:

• Syncing leads in real-time — no delay, no missed contacts
• Eliminating manual data entry — your team focuses on conversations, not copy-pasting
• Creating contacts automatically — every form submission becomes a HubSpot contact instantly
• Triggering workflows — follow-up sequences start the moment a lead comes in

Research from Marketo found that companies that automate lead management see a 10% or greater increase in revenue within 6 to 9 months. The integration pays for itself.

How to Connect Unbounce to HubSpot Using Zapier — Step by Step

Step 1: Log Into Zapier and Create a New Zap

Go to zapier.com and sign in. Click “Create Zap” in the top-left corner.

You’ll be taken to the Zap editor — this is where you define your trigger (what starts the automation) and your action (what happens next).

Step 2: Set Unbounce as Your Trigger App

In the Trigger section, search for “Unbounce” and select it.

Under Trigger Event, choose “New Form Submission” — this means the Zap fires every time someone submits a form on your Unbounce page.

Click Continue.

Step 3: Connect Your Unbounce Account

Click “Sign in to Unbounce”. Zapier will open an authentication window where you’ll grant access to your Unbounce account.

Once connected, you’ll be asked to select the specific page you want to pull form submissions from. Choose your landing page from the dropdown.

Click Continue.

Step 4: Test Your Unbounce Trigger

Zapier will ask you to test the trigger by pulling in a recent form submission.

Important: If you haven’t had any real form submissions yet, submit a test entry on your Unbounce form first. This gives Zapier real data to map fields from.

Once a submission is found, Zapier will display all the form fields — name, email, phone, company, etc. This is the data you’ll pass into HubSpot.

Click Continue.

Step 5: Set HubSpot as Your Action App

In the Action section, search for “HubSpot” and select it.

Under Action Event, choose “Create or Update Contact” — this is the most versatile option. If the contact already exists in HubSpot (matched by email), it updates their record instead of creating a duplicate.

Click Continue.

Step 6: Connect Your HubSpot Account

Click “Sign in to HubSpot” and authenticate your account. If you manage multiple HubSpot portals, make sure you select the right one.

Click Continue.

Step 7: Map Your Unbounce Fields to HubSpot

This is the most important step. You’re telling Zapier which Unbounce form fields should populate which HubSpot contact properties.

Here’s a standard mapping:

To map fields, click the HubSpot field and select the corresponding Unbounce field from the dropdown. Zapier shows you real data from your test submission so you know exactly what you’re mapping.

You can also set static values here — for example, automatically tagging every contact from this Zap with a specific lifecycle stage like “Lead” or adding a source label like “Unbounce – [Campaign Name]”.

Click Continue when your mapping is complete.

Step 8: Test the Full Zap

Click “Test Action” — Zapier will attempt to create or update a contact in HubSpot using the test data.

Jump into your HubSpot CRM and confirm the contact appeared with all fields populated correctly.

If everything looks right, move on.

Step 9: Turn Your Zap On

Click “Publish Zap” to make it live. From this moment on, every new Unbounce form submission will automatically create or update a contact in HubSpot — in real time, without any manual work.

Stat to know: Zapier reports that users who automate repetitive tasks save an average of 6.4 hours per week. Across a team, that’s significant capacity freed up for actual selling.

Pro Tips to Get More Out of This Integration

Add Lead Source Tracking

In your field mapping step, add a static value in the “Lead Source” or “Original Source” field in HubSpot. Tag every contact from this Zap with something like “Unbounce – [Campaign Name]”. This makes attribution clean and reporting accurate.

Trigger a HubSpot Workflow Automatically

Once a contact is created in HubSpot, you can automatically enroll them in a workflow — a follow-up email sequence, an internal notification to your team, or a task creation to follow up manually.

HubSpot data shows that lead nurturing emails get 4–10x higher response rates compared to standalone email blasts. Having the workflow start the second a lead comes in is a compounding advantage.

Use Zapier Filters to Qualify Leads First

Not every form submission deserves the same follow-up. Add a Filter step inside Zapier so only contacts that meet certain criteria — like a specific company size field or a job title — get passed to HubSpot. This keeps your CRM clean and your team focused.

Connect to Multiple HubSpot Lists

Beyond creating contacts, you can add contacts to specific HubSpot lists or deal pipelines based on which Unbounce page they converted on. This lets you run fully segmented campaigns with zero extra effort.

Common Issues and How to Fix Them

“Zapier Can’t Find a Recent Submission”

This happens when your Unbounce form hasn’t had a submission recently. Submit a test entry manually — use a real-looking email address — and then re-run the trigger test in Zapier.

“Duplicate Contacts Are Being Created in HubSpot”

Make sure you’re using “Create or Update Contact” as your HubSpot action (not just “Create Contact”). HubSpot deduplicates by email address, so as long as email is being passed correctly, duplicates won’t happen.

“Fields Are Blank in HubSpot”

Check your field mapping. If a field is blank, it usually means the Unbounce field name doesn’t match what was pulled in during the test. Re-test your trigger with a fresh form submission and remap.

“My Zap Stopped Working”

Zapier connections can expire when you change your password or revoke app access. Go to My Apps in Zapier, find the Unbounce or HubSpot connection, and re-authenticate.

What the Data Says About Landing Page Lead Automation

The numbers make the case clearly:

• 68% of B2B companies use landing pages as one of their primary lead capture channels — yet most still manage those leads manually (MarketingSherpa)
• Automated lead capture reduces cost per lead by up to 33% compared to manual processes (Forrester)
• Businesses that use marketing automation to nurture prospects experience a 451% increase in qualified leads (Annuitas Group)
• Companies using CRM automation see a 29% increase in sales, 34% higher sales productivity, and 42% more accurate forecasting (Salesforce)
• 80% of marketing automation users report more leads than before implementing automation (VB Insight)
• Nurtured leads make purchases that are 47% larger than non-nurtured leads (The Annuitas Group)
• Organizations that connect their marketing and sales tools see 36% higher customer retention rates (Aberdeen Group)

The gap between landing page conversions and actual revenue isn’t a traffic problem. It’s a systems problem — and this integration closes it.

Conclusion

Connecting Unbounce to HubSpot using Zapier is one of the highest-leverage automations you can build as a marketer or sales professional. You’re closing the gap between when a lead shows interest and when your team can actually act on it — and that gap is where most deals die.

The setup takes under 15 minutes. The payoff is a CRM that stays updated in real time, follow-up sequences that start the moment a lead converts, and a team that spends its energy on conversations instead of data entry.

But the integration is only as powerful as the traffic and leads feeding into it.

If your landing pages aren’t generating the volume of qualified leads you need — or if you want to build an outbound engine that fills your pipeline before someone even hits your form — that’s a systems and strategy conversation worth having.

Book a Strategy Meeting with Salesso →

We help teams build targeting, campaign design, and scaling systems that consistently deliver qualified meetings — through cold email, LinkedIn outbound, and cold calling.