How to Change a SurveyMonkey Survey into Quiz Mode

You built a survey. It collects responses. But now you want something more — a quiz that scores answers, reveals correct choices, and keeps people engaged from start to finish.

Good news: SurveyMonkey has a built-in quiz mode that does exactly that. And switching your existing survey into quiz mode takes less than five minutes once you know where to look.

This guide walks you through every step — from enabling quiz mode to configuring scoring, feedback, and results — so you can launch a polished, fully functional quiz without starting over from scratch.

What Is Quiz Mode in SurveyMonkey?

Quiz mode is a feature in SurveyMonkey that transforms a standard survey into an interactive scored assessment. When quiz mode is active, you can:

• Assign point values to each answer option
• Mark correct and incorrect answers
• Display custom feedback after each question or at the end
• Show respondents their total score on a results page
• Set score ranges that trigger different messages or outcomes

According to SurveyMonkey’s own data, interactive quizzes see completion rates up to 89% compared to flat surveys, which average around 20–30% for longer forms. That gap is not a coincidence — scoring and feedback create a feedback loop that keeps respondents invested.

Who Should Use Quiz Mode?

Quiz mode works for almost anyone who needs to assess knowledge, qualify respondents, or make a survey feel like a rewarding experience rather than a chore:

• Trainers and educators building knowledge checks
• Marketers running scored personality or product-fit assessments
• Teams conducting onboarding or compliance knowledge tests
• Event organizers running trivia or contest quizzes
• Anyone who wants to qualify leads with a scored form

If your survey is already built and you just want to add scoring and feedback, you do not need to rebuild it. Quiz mode layers on top of your existing questions.

Before You Start: What You Need

A SurveyMonkey account with quiz support. Quiz mode is available on all paid plans, including Advantage, Premier, and Team plans. Free accounts have limited access — they can enable quiz mode but may have restrictions on result pages and branching based on score ranges.

Questions that support scoring. Quiz mode only applies scoring to specific question types:

• Multiple choice (single answer)
• Checkboxes (multiple answer)
• Dropdown menus
• Star rating questions

Open-ended text questions, sliders, and matrix questions do not support correct/incorrect scoring within quiz mode. You can still include them in your quiz, but they will not contribute to the total score.

How to Enable Quiz Mode on an Existing Survey

Open Your Survey in the Design Tab

Log into your SurveyMonkey account. From your dashboard, click on the survey you want to convert. This opens the survey editor. Make sure you are on the Design tab at the top.

Access Quiz Mode Settings

Look at the left sidebar. You will see a section called Options or an icon that looks like a gear or settings wheel. Click it. A dropdown or panel will appear with several settings for your survey.

Find the option labeled “Score this survey” or “Quiz Mode.” It may appear as a toggle or a checkbox depending on your account type and the version of SurveyMonkey you are using.

Toggle quiz mode on. Once enabled, you will notice small changes appear across your question editor — each answer option will now show a point value field next to it.

How to Assign Scores to Each Question

With quiz mode active, go back through each question in your survey. Click on a question to edit it. You will see a new column or field next to each answer option labeled “Points” or a point value input.

Here is how to use it effectively:

For single-answer multiple choice: Assign positive point values to correct answers. Leave incorrect answers at zero or assign negative points if you want to penalize wrong guesses.

For checkbox/multiple answer questions: Assign points to each correct selection. Respondents earn points for each correct box they check.

For dropdown questions: Assign points to the correct option from the dropdown list.

Setting a “correct” answer: Next to the point value, you will see a checkmark icon or a “Mark as correct” option. Click it to designate which answer is the right one. This is what triggers the feedback message you will configure in the next step.

Research shows that quizzes with immediate answer feedback improve knowledge retention by up to 40% compared to quizzes that only reveal a final score. Setting correct answers properly makes this feedback possible.

How to Set Up Answer Feedback

This is where quiz mode gets powerful. After marking correct and incorrect answers, you can write custom feedback that appears immediately after a respondent answers each question.

Enable Per-Question Feedback

Inside the question editor, look for a section called “Answer Feedback” or “Feedback.” You will see two fields:

• Correct answer feedback — the message shown when someone picks the right answer
• Incorrect answer feedback — the message shown when someone picks the wrong answer

Write feedback that is specific and useful. Instead of writing “Correct!” consider writing something like: “Right — the average open rate for cold email is around 21%, which is why targeting precision matters more than volume.”

Specific feedback keeps people engaged and builds trust in your quiz as a credible resource.

Global Feedback vs. Per-Question Feedback

SurveyMonkey allows feedback at two levels:

• Per-question feedback — shown immediately after each question is answered
• End-of-survey feedback — shown on the results page based on total score ranges

Both can be active at the same time. Per-question feedback is more engaging; end-of-survey feedback is better for delivering a final verdict or recommendation.

How to Configure the Quiz Results Page

The results page is what respondents see after completing your quiz. It shows their total score and can display custom messages based on how they performed.

Access the Results Page Settings

In your survey editor, go to the Options or Settings panel where you first enabled quiz mode. Look for a section called “Quiz Results” or “Score Summary.”

Here you can control:

• Whether the results page is shown at all
• Whether the correct answers are revealed after submission
• Whether respondents can see their individual question scores
• What message is shown based on their total score

Set Score Range Messages

This is one of the most useful features in quiz mode. You can define score ranges and attach a different message — or even a different call to action — to each range.

For example:

• 0–40%: “You might want to revisit the fundamentals. Here is a resource that can help.”
• 41–70%: “Solid foundation. A few gaps worth addressing.”
• 71–100%: “Strong performance. You clearly know your stuff.”

Studies on quiz-based lead generation show that segmenting respondents by score and delivering range-specific messaging increases click-through rates on follow-up content by up to 3x compared to generic thank-you pages.

How to Preview and Test Your Quiz

Before you publish, always test the quiz yourself. SurveyMonkey has a Preview button at the top of the editor. Click it to see the quiz exactly as your respondents will see it.

Go through every question and deliberately choose both correct and incorrect answers to confirm:

• Point values are assigned correctly
• Correct answer feedback appears after right answers
• Incorrect answer feedback appears after wrong answers
• The final score on the results page matches what you expect
• Score range messages appear for the correct score brackets

It is worth testing edge cases — what happens if someone gets a perfect score, or zero points? Make sure both scenarios display meaningful messages rather than blank screens.

How to Publish and Share Your Quiz

Once you are satisfied with how the quiz looks and functions, click “Next” or “Collect Responses” in the top navigation. SurveyMonkey will prompt you to choose a collector — the method by which you share the quiz.

Options include:

• Web link — a direct URL you can share anywhere
• Email — send the quiz directly through SurveyMonkey’s email tool
• Embed — paste a code snippet to embed the quiz on a website or landing page
• Social media — share directly to LinkedIn, Facebook, or Twitter

For lead generation purposes, embedding the quiz on a landing page or sharing via a direct link tends to outperform email distribution by 15–20% in completion rate, according to SurveyMonkey benchmark data.

Common Issues When Switching to Quiz Mode

“I don’t see the quiz mode option.” Check your plan. Quiz mode requires a paid subscription. If you are on a free account, you may need to upgrade or use SurveyMonkey’s dedicated quiz builder instead of converting an existing survey.

“My scoring doesn’t add up.” Double-check that you have assigned points to the correct answer options — not just enabled the question. Every question defaults to zero points until you manually enter values.

“Feedback isn’t showing after questions.” Make sure you have enabled “Show feedback after each question” in the quiz settings, not just written the feedback text. The toggle and the text field are separate settings.

“Results page is blank.” Confirm that the results page is set to “Show” in your quiz options. Some templates default to hiding the results page.

“Open-text answers aren’t being scored.” This is expected — SurveyMonkey does not support scoring for open-text, matrix, or slider questions in quiz mode. They will still appear in your quiz but won’t affect the total score.

SurveyMonkey Quiz Mode vs. Building a Quiz from Scratch

If you are starting fresh rather than converting an existing survey, SurveyMonkey offers a dedicated Quiz template in the survey creation menu. This starts you in quiz mode automatically and includes pre-formatted layouts for scored assessments.

The key differences between converting a survey and starting with a quiz template:

For most people repurposing existing surveys, the conversion route is faster. You keep all your questions, skip the rebuild, and simply layer on quiz functionality.

How Businesses Use SurveyMonkey Quizzes for Lead Generation

Quizzes have quietly become one of the highest-performing top-of-funnel assets in B2B and B2C marketing. The numbers back this up:

• Interactive content generates 2x more conversions than passive content (Demand Gen Report)
• Quizzes have an average completion rate of 80–85% (Outgrow)
• 96% of users who start a BuzzFeed-style quiz complete it (Content Marketing Institute)
• Scored quizzes that segment respondents by result generate 3–4x more email opt-ins than standard lead forms
• B2B companies using quiz-based qualification report 30% shorter sales cycles due to better lead quality at the point of contact

The reason quizzes outperform static forms is psychological: scoring creates investment. People want to see how they did. That desire to complete carries them through the entire funnel.

Conclusion

Converting a SurveyMonkey survey into quiz mode is one of the fastest ways to make an existing asset do more work. You keep your questions, add scoring and feedback in a few clicks, and turn a passive form into an interactive experience that respondents actually want to finish.

The steps are straightforward: enable quiz mode in your survey settings, assign point values to your answer options, write per-question feedback, configure your results page with score range messages, and test before you publish.

Where most people get stuck is in the setup details — missing the toggle, skipping answer feedback, or not testing edge cases before launch. Walk through this guide once, and you will not run into those issues.

If you are using quizzes as part of a broader lead generation strategy, remember that inbound tools like quizzes work best when paired with direct outbound outreach. The combination of pulling interested prospects in through interactive content and pushing targeted outreach to qualified decision-makers is what consistently fills pipelines — not either approach alone.