How to Add a Thank-You Page on SurveyMonkey

You spent hours building the perfect survey. You promoted it, collected responses, and hit your target number. But the moment a respondent clicks Submit — what happens next?

For most people, respondents land on a plain, forgettable confirmation screen that says something like “Thanks for completing our survey.” And that’s it. The conversation ends before it even begins.

Here’s what most people miss: that post-submit moment is one of the highest-intent touchpoints you’ll ever have. The respondent just gave you their time and attention. They’re engaged. They care.

A well-crafted thank-you page turns that moment into something meaningful — a redirect to your website, a discount offer, a next-step CTA, or a resource that keeps them connected to your brand.

This guide walks you through exactly how to add a thank-you page on SurveyMonkey, customize it, and use it strategically to do more than just close the loop.

What Is a SurveyMonkey Thank-You Page?

A thank-you page in SurveyMonkey is the screen respondents see immediately after submitting your survey. By default, SurveyMonkey shows a basic end-of-survey confirmation message. But with the right plan settings, you can replace that screen with a custom message, a redirect URL, or a fully branded experience.

There are two main options:

• Custom End Page — Write your own message, add a headline, and include links or CTAs directly on the confirmation screen inside SurveyMonkey.
• Redirect to URL — Send respondents to any external page the moment they hit Submit — your website, a landing page, a booking page, or any URL you choose.

Both options sit inside the same settings menu. Which one you use depends on your goal.

Why Your Thank-You Page Matters More Than You Think

Before jumping into the steps, it’s worth understanding the stakes.

80% of customers say the experience a company provides is just as important as its products or services, according to Salesforce. That experience includes post-survey interactions.

Research shows that the average survey completion rate is just 20% to 30% for most audiences. If someone pushed through to the end, they’re genuinely engaged — and ignoring that moment is a missed opportunity.

The thank-you page is also your only chance to influence what respondents do next. Without any direction, 96% of dissatisfied customers don’t complain — they simply disappear (Harvard Business Review). A well-designed post-survey experience gives them a path forward before they disengage.

Companies that follow up on survey respondents see 10–15% higher retention rates compared to those who don’t, per Bain & Company research. That post-survey moment is the first step in that follow-up chain.

Plans That Support Custom Thank-You Pages

Not every SurveyMonkey plan unlocks full customization. Here’s what’s available:

If you’re on a free plan, you’ll need to upgrade to access redirect and custom messaging features.

How to Add a Custom Thank-You Page on SurveyMonkey

Follow these steps to set up your thank-you page:

Log In and Open Your Survey

Go to surveymonkey.com and log in. From your dashboard, click on the survey you want to edit, or create a new one.

Go to the Design Section

Once inside the survey editor, look at the top navigation bar. Click on Design (sometimes shown as the paintbrush or design icon depending on your version). This is where visual and structural settings for your survey live.

Click on “Survey Endings” or “End Page”

Inside the Design panel, scroll down or look for the Survey Endings option. In some versions of SurveyMonkey, this appears as End Page or Completion Options. Click it to expand the settings.

Choose Your End Page Type

You’ll see two core options:

Option A — Custom End Page: Select “Custom end page.” A text editor will appear. You can write a headline, add a body message, and insert hyperlinks. Use this to thank respondents, point them to a resource, or give them a next step.

Option B — Redirect to URL: Select “Redirect to URL.” A text field appears where you paste the destination URL. As soon as a respondent submits, they’ll land on that page. This is the most powerful option for lead generation, product pages, and booking flows.

Write Your Message or Paste Your URL

For a custom end page, keep it short and purposeful. A headline + one line of context + a link is usually enough. Over-explaining reduces impact.

For a redirect URL, paste the full URL including https://. Test it in a separate browser tab first.

Save and Preview

Click Save after making changes. Then preview the survey using the Preview button in the top bar. Complete the survey all the way through to confirm your thank-you page appears correctly.

How to Redirect Respondents to an External URL

If you want to send respondents to a specific landing page, this is the most effective post-survey move you can make.

Common redirect destinations include:

• Your company homepage or product page
• A lead magnet or free resource download
• A scheduling or booking page (Calendly, HubSpot Meetings, etc.)
• A special offer or discount page
• A case study or testimonial page

To set it up, follow the same steps above but choose Redirect to URL instead of custom end page. Paste your destination URL and save.

Pro tip: Add UTM parameters to your redirect URL so you can track how many people from your survey are landing on your site. For example:

https://yourwebsite.com/thank-you?utm_source=survey&utm_medium=surveymonkey&utm_campaign=q2-feedback

This lets you measure post-survey traffic in Google Analytics or any analytics tool you use.

Using Logic to Show Different Thank-You Messages

If your survey has multiple segments — customers vs. prospects, happy vs. unhappy respondents, different product lines — you don’t have to show everyone the same thank-you screen.

SurveyMonkey’s Survey Endings with Logic (available on higher-tier plans) lets you connect the end page to a question’s answer. This means:

• Satisfied respondents see a referral request or upsell page
• Dissatisfied respondents see a support page or apology with a contact option
• New leads see a product demo request page
• Existing customers see a loyalty offer

This level of personalization matters. Personalized CTAs convert 202% better than default ones, according to HubSpot research. Your thank-you page is a CTA — treat it like one.

How to Add Logic to Your End Page

Go to the question you want to use as the trigger. Click Logic on that question. Under the branching rules, choose Go to End of Survey and select the specific end page you’ve created. Repeat for each segment.

Best Practices for a High-Converting Thank-You Page

Most thank-you pages do one of three things: nothing, over-explain, or ask for too much. Here’s how to avoid all three.

Keep the headline specific. “Thanks for your feedback!” is forgettable. “Your response helps us build a better product for you” is not. Specificity signals that the submission mattered.

Give one clear next step. A confused respondent does nothing. Whether it’s downloading a resource, booking a call, or visiting a page — pick one action and focus on it.

Match the tone to the survey context. If you ran a customer satisfaction survey, a support-focused end page makes sense. If you ran a lead qualification survey, a product demo page is the natural next move.

Mobile-test your redirect URL. Over 60% of survey respondents complete surveys on mobile devices (SurveyMonkey internal data). If your redirect page isn’t mobile-optimized, you’re losing people right at the finish line.

Don’t add a redirect for its own sake. If you’re redirecting to a generic homepage with no relevance to the survey topic, it creates friction and confusion. Every redirect should feel like a logical continuation of the conversation.

Tracking the Impact of Your Thank-You Page

Adding a thank-you page is step one. Knowing whether it’s working is step two.

Metrics to track:

• Redirect click-through rate — If your end page has a link (vs. auto-redirect), track how many people clicked it. A low CTR means the message or offer isn’t compelling.
• Post-survey page sessions — Using UTM parameters, measure how much traffic your survey is sending to your target URL via Google Analytics.
• Conversion rate on the redirect page — Are people booking meetings, downloading resources, or signing up? This is the real measure of ROI.
• Drop-off before completion — If many people are abandoning before they even reach the thank-you page, the survey itself may be too long. According to SurveyMonkey data, surveys with 10 or fewer questions have significantly higher completion rates.

Companies that measure post-survey engagement report 2x higher improvement rates in customer satisfaction scores year-over-year compared to those that don’t, per Qualtrics research.

Common Issues and Fixes

The redirect isn’t working. Double-check the URL for typos, missing https://, or spaces at the beginning or end of the URL field. Also confirm your SurveyMonkey plan supports redirect functionality.

The end page shows SurveyMonkey branding I don’t want. White-labeling (removing the SurveyMonkey logo from the end screen) is only available on Enterprise plans. If you’re on a lower-tier plan, a redirect to an external page is the best workaround — once respondents land on your site, they’re in your environment.

Logic-based endings aren’t triggering correctly. Go back and review the branching logic on each question. Confirm the “Skip To” destination is set to the correct end page, not just “End of Survey” in general. Also check that the logic conditions (answer choices) are set up to match how respondents are actually answering.

The thank-you message is showing up in the wrong place. In the survey editor, make sure you’re editing the End Page setting under Design/Survey Endings — not the survey title or a closing question. These are different elements.

Conclusion

Your survey’s thank-you page isn’t a formality — it’s a conversion opportunity. Every respondent who reaches it has demonstrated intent and engagement. Leaving them with a blank screen or a generic “Thanks!” message means walking away from that momentum.

Set up a redirect to a page that matters, write a message that moves them forward, and use logic to personalize the experience where you can. Track the results. Optimize from there.

The mechanics are simple — the strategy is what separates a survey that collects data from one that builds pipeline.

And if you’re looking to do more than wait for people to complete forms — if you want to proactively reach decision-makers, generate qualified meetings, and build an outbound system that compounds over time — that’s exactly what we do at SalesSo. Book a strategy meeting and let’s map out what that looks like for your business.