How to Add a Link in SurveyMonkey

You built the perfect survey. Clear questions. Clean design. A solid thank-you message.

But there’s one thing missing — a link that actually does something.

Whether you want to send respondents to a landing page, embed a resource inside a question, or drop a link into your email invite, SurveyMonkey gives you more flexibility than most people realise. The problem? The interface buries a lot of these options in places that aren’t obvious.

This guide walks you through every place you can add a link in SurveyMonkey — with step-by-step instructions for each. No guessing, no clicking around aimlessly.

Why Adding Links in SurveyMonkey Matters

Before we get into the steps, it’s worth understanding why this matters.

• 83% of marketers say interactive content like surveys generates more leads than static formats (Demand Gen Report).
• Surveys with embedded calls-to-action see up to 3x higher click-through rates compared to plain text follow-ups.
• Embedding relevant links inside your survey reduces drop-off — respondents who feel guided are 40% more likely to complete the survey.
• Average survey completion rates hover around 20–30% when sent cold, but jump to over 60% when sent through a warm, personalised outreach channel (SurveyMonkey Benchmarks).
• Including a link to a resource or next step in your thank-you page increases post-survey conversions by up to 47% (HubSpot, 2023).

The point is simple: a survey without links is a dead end. A survey with the right links is a pipeline.

How to Add a Link to a Survey Question

This is the most common use case — embedding a clickable hyperlink directly inside a question’s text, description, or answer choice.

Step-by-step:

Step 1 — Open your survey and go to the Design tab. Click the survey you want to edit. You’ll land in the Design view by default.

Step 2 — Click into the question you want to edit. Click the question text or the pencil icon to enter edit mode.

Step 3 — Highlight the text you want to hyperlink. Select the words that will become the clickable link. For example, “Download the report here.”

Step 4 — Click the hyperlink icon in the formatting toolbar. The toolbar appears above the text field when you’re in edit mode. Look for the chain-link icon (🔗). Click it.

Step 5 — Paste your URL and click Apply. A small pop-up will appear asking for the URL. Paste the full link (including https://) and click Apply or Insert Link.

Step 6 — Save your changes. Click Save at the bottom of the question editor. Preview your survey to confirm the link is clickable.

Pro tip: Always use descriptive anchor text like “View the full report” rather than pasting the raw URL. It looks cleaner and gets higher click-through rates.

How to Add a Link to Question Descriptions or Subtitles

Sometimes you don’t want to put the link in the question title — you want it in a supporting description underneath. Here’s how:

Step 1 — Click the question to enter edit mode.

Step 2 — Enable the question subtitle/description field. Look for a small “Add a description” or toggle beneath the question title inside the editor. Click it to reveal the description text box.

Step 3 — Type your description text, highlight the anchor text, and use the hyperlink icon exactly as above.

Step 4 — Save.

This is useful when you’re asking a technical question and want to link to supporting documentation without cluttering the question text itself.

How to Add a Link to Your Survey’s Thank You Page

This is one of the highest-leverage places to put a link — and most people forget about it entirely.

After a respondent completes your survey, they land on a Thank You or Completion page. That’s a moment of peak engagement. They’ve just done something for you. The natural next step? Give them something back — or direct them somewhere useful.

Step-by-step:

Step 1 — Open your survey and go to the Options tab (or Survey Settings). The location may vary slightly depending on your SurveyMonkey plan. Look for “Completion Options,” “Custom Thank You,” or “After Survey.”

Step 2 — Enable the custom message option. Toggle on “Show a custom thank you message” if it isn’t already on.

Step 3 — Type your thank you message, select the anchor text, and use the hyperlink icon. Just like with questions — highlight the text, click the link icon, paste your URL.

Alternatively — Redirect to a URL instead of showing a message. SurveyMonkey also lets you automatically redirect respondents to any URL upon completion. In the same Completion Options section, look for “Redirect to a website.” Paste your destination URL there. This is ideal for sending people straight to a booking page, resource page, or offer.

Step 4 — Save and test.

How to Add a Link in SurveyMonkey Email Invitations

If you’re sending your survey through SurveyMonkey’s built-in Email Collector, you can customise the email body — and yes, you can add links there too.

Step-by-step:

Step 1 — Go to the Collect Responses tab.

Step 2 — Select Email Invitation as your collector type (or click into an existing Email collector).

Step 3 — Click “Edit Email” or customise the message body. You’ll see a rich text editor where you can modify the subject line, greeting, and body text.

Step 4 — In the body text, highlight your anchor text and click the hyperlink icon. Same process as before — select text, click the chain icon, paste the URL, apply.

Step 5 — Send a test email to yourself first. Always verify that the link appears correctly and is clickable before sending it to your full list.

Important note: SurveyMonkey automatically includes a “Take Survey” button in email invitations. The link you add is supplementary — it lets you include resources, context, or additional CTAs alongside the survey link.

How to Share Your Survey as a Link

Sometimes the “link” question isn’t about embedding one — it’s about getting the survey link to share manually via LinkedIn, email, or Slack.

Step-by-step:

Step 1 — Go to Collect Responses.

Step 2 — Select “Web Link” as your collector type. SurveyMonkey will generate a unique URL for your survey.

Step 3 — Copy the link. Click “Copy Link.” You can now paste this anywhere — in a cold email, a LinkedIn message, a website, or a social post.

Customise the link (paid plans): On paid plans, you can create a vanity URL — something like surveymonkey.com/r/YourBrand — which looks more professional when shared directly.

Step 4 — Shorten it if needed. Paste the URL into Bitly or a similar tool to create a shorter, trackable version. This is particularly useful for LinkedIn outreach where long URLs look clunky.

How to Add Links to Multiple Choice Answer Options

This one surprises a lot of users — you can actually embed links inside answer choices themselves.

This works best for surveys that present multiple resource options and ask respondents to pick the one most relevant to them. The link attached to each choice can send the respondent to different destination pages upon selection (using SurveyMonkey’s page skip logic).

Step-by-step:

Step 1 — Create or edit a Multiple Choice question.

Step 2 — Click into an answer choice text field.

Step 3 — Highlight the answer text and click the hyperlink icon in the floating toolbar.

Step 4 — Paste the URL and apply.

Step 5 — Combine with Skip Logic (under the Logic tab) to redirect respondents based on their answer. This creates a choose-your-own-path experience that significantly increases engagement.

How to Embed a Survey Link on a Website or Landing Page

If you’re driving traffic to your survey through a landing page, you’ll want to embed the survey directly — or add a button that links to it.

Option A — Embed the survey directly:

Step 1 — Go to Collect Responses → Website. SurveyMonkey generates an embed code (iframe or pop-up).

Step 2 — Copy the embed code and paste it into your website’s HTML. Most CMS platforms (WordPress, Webflow, Squarespace) have an “Embed” or “Custom HTML” block where you can paste this.

Option B — Add a button linking to the survey URL:

Use your web link URL (copied from the Web Link collector) and attach it to any button on your site. No embed code needed — just a clean href link.

Tips to Maximise Link Clicks in Your Survey

Getting the link in the survey is step one. Getting respondents to actually click it is step two.

Use action-oriented anchor text. “Click here” gets ignored. “Download your free guide” or “Book your strategy call” gets clicked.

Place links close to where the reader’s interest peaks. If a question reveals a pain point, add the link to the description right there — not buried three questions later.

Keep your survey short. Completion rates drop sharply after 7–8 questions (SurveyMonkey data). Shorter surveys mean more people reach your CTA link at the end.

Test on mobile. Over 50% of surveys are completed on mobile devices (SurveyMonkey, 2023). Make sure your links are easy to tap, not just click.

Use redirect on completion for high-intent surveys. If someone just completed a qualification survey, send them directly to a booking page. Don’t make them hunt for it.

SurveyMonkey Link Limitations to Know

Not every feature is available on every plan. Here’s a quick reference:

Key stat: SurveyMonkey has over 20 million survey questions answered per day globally, making it one of the highest-traffic survey platforms in the world (SurveyMonkey, 2023). Yet the majority of users only use 20% of its features — including these link capabilities.

When Surveys Aren’t Enough: Turn Responses Into Pipeline

Here’s the honest reality most survey guides won’t tell you.

Surveys collect intent. But intent doesn’t pay the bills — conversations do.

If your survey is part of a lead generation or sales motion, the link you add to the thank you page or email invitation is only as valuable as the follow-up system behind it.

The average cold email response rate is 1–5%. LinkedIn outreach, done correctly, consistently achieves 15–25% response rates — and reaches the same decision-makers your surveys are targeting.

Instead of hoping survey respondents click your CTA link and self-book, a smarter approach is to combine survey data with a structured outbound sequence. You get the insight from the survey and the meeting from LinkedIn outreach.

That’s exactly what we help companies build at Salesso — complete outbound systems covering targeting, campaign design, and scaling. No chasing. No guessing. Just booked meetings.