Best Sales Prospecting Software for 2025: 23 Tools to Boost Your Pipeline

LinkedIn Sales Navigator

Best For: Relationship-focused sales professionals leveraging LinkedIn’s network for prospecting.

Key Features: Sales Navigator provides unparalleled access to LinkedIn’s 1+ billion member network. Features include 50+ advanced search filters for precise prospect identification, AI-powered lead recommendations, real-time job change alerts, InMail messaging capabilities, and seamless CRM integrations.

Pricing: Core plan starts at $79.99/month (annual billing). Advanced and Advanced Plus plans available for teams.

Expert Analysis: For any b2b sales process, LinkedIn Sales Navigator is indispensable. The platform excels at social selling and provides context for personalized outreach. However, users note the high price point and lack of native contact export capabilities, requiring integration with tools like Kaspr or Apollo.io for complete workflows.

HubSpot Sales Hub

Best For: Small to medium businesses, particularly those using HubSpot’s marketing and service tools.

Key Features: Built around HubSpot’s Smart CRM, the Sales Hub offers email templates and tracking, sales automation workflows, meeting scheduling, live chat, and predictive lead scoring on higher tiers. The platform provides seamless integration across marketing, sales, and service functions.

Pricing: Free plan available. Paid tiers: Starter ($15/seat/month), Professional ($90/seat/month), Enterprise ($150/seat/month) with annual discounts.

Expert Analysis: HubSpot’s strength lies in its user-friendly, all-in-one approach that aligns marketing and sales functions. The platform excels for teams needing quick implementation and adoption. The main drawback is the significant price jump between Starter and Professional plans, where advanced features are gated.

Cognism

Best For: Teams targeting European markets requiring GDPR-compliant, phone-verified contact data.

Key Features: Cognism’s Diamond Data® provides manually phone-verified mobile numbers with 87% connection rates. The platform offers extensive global B2B database coverage with strict GDPR compliance, Bombora intent data integration, Chrome extension for LinkedIn enrichment, and sales trigger alerts.

Pricing: Custom pricing starting around $10,000-$15,000 annually, scaling to $25,000+ for Diamond tier.

Expert Analysis: Cognism excels in data quality and compliance, particularly for EMEA mobile numbers. Users report 30% conversion rate increases and 80% reduction in calls needed to reach prospects. The premium pricing and weaker Asia-Pacific coverage make it suitable for established mid-market to enterprise teams with substantial budgets.

ZoomInfo

Best For: Enterprise sales organizations requiring comprehensive B2B data with advanced intent signals.

Key Features: ZoomInfo provides an extensive, accurate B2B database with buyer intent signals identifying companies actively researching solutions. Features include real-time CRM data enrichment, website visitor tracking, automated workflows, and ZoomInfo Copilot for AI-powered recommendations.

Pricing: Custom pricing typically starting around $15,000/year for small teams, scaling to $40,000+ based on features and user count.

Expert Analysis: ZoomInfo leads in enterprise-grade data quality and depth. Users praise its accuracy and targeting capabilities. However, high costs, credit-based systems, and rigid annual contracts with auto-renewal clauses create barriers, especially for smaller organizations.

Outreach

Best For: Enterprise sales teams needing robust sales execution platforms for complex go-to-market activities.

Key Features: Outreach specializes in automated multi-channel sequences called “Cadences” combining emails, calls, and social touches. The platform includes Kaia conversation intelligence, revenue intelligence for pipeline management, AI-powered insights, and deep Salesforce integration.

Pricing: Custom pricing on annual contracts, estimated around $100+ per user monthly.

Expert Analysis: Outreach provides comprehensive enterprise-grade sales execution capabilities with robust automation and CRM integrations. However, high costs, mandatory annual contracts, and complexity requiring dedicated RevOps support limit its suitability to large, mature sales organizations.

Kaspr

Best For: Sales professionals primarily using LinkedIn who need simple, fast B2B contact discovery.

Key Features: Kaspr’s Chrome extension enriches LinkedIn profiles with verified phone numbers and email addresses in real-time. The platform offers unlimited B2B email credits on paid plans, real-time verification, major CRM integrations, and automated outreach capabilities.

Pricing: Free plan with limited credits. Paid plans: Starter ($49/user/month), Business ($79/user/month), Organization ($99/user/month).

Expert Analysis: Kaspr prioritizes speed and simplicity for LinkedIn-based prospecting. Users consistently praise its ease of use and email accuracy. The credit system can limit high-volume prospecting, and occasional phone number inaccuracies are noted drawbacks.

Gong

Best For: Enterprise sales teams requiring conversation intelligence and revenue analytics.

Key Features: Gong records, transcribes, and analyzes all sales interactions using AI. The platform provides insights into top performer behaviors, deal health tracking, pipeline risk identification, data-driven coaching capabilities, and accurate revenue forecasting.

Pricing: Complex pricing including platform fees (starting $5,000/year), per-user licenses ($1,360-$1,600/user/year), and onboarding fees (~$7,500). A 50-person team could expect ~$88,500 annually.

Expert Analysis: Gong leads conversation intelligence, fundamentally changing sales team operations. Users praise its AI analytics and coaching impact. However, extremely high pricing, multi-year contracts, and post-call analysis limitations make it suitable only for large organizations with substantial budgets and operational maturity.

Calendly

Best For: Sales professionals eliminating scheduling friction and reducing no-shows.

Key Features: Calendly streamlines appointment scheduling through shareable availability links. Features include automated reminders, buffer times, team scheduling options, and integrations with CRMs, video conferencing, and payment processors.

Pricing: Robust free plan. Paid plans: Standard ($10/seat/month), Teams ($16/seat/month) annually.

Expert Analysis: Calendly is essential for modern sales productivity. Users consistently praise its simplicity and time-saving capabilities. By removing scheduling friction, Calendly directly increases meeting conversion rates, making it high-ROI for any sales team.

Lusha

Best For: Individual reps and small teams needing accurate B2B contact data quickly.

Key Features: Lusha specializes in GDPR-compliant contact data through its Chrome extension that reveals contact details on LinkedIn and company websites. The platform uses credit-based systems, offers bulk enrichment, CRM integrations, and AI Prospect Playlists for automated list generation.

Pricing: Free plan with limited credits. Paid plans: Pro ($22.45/month), Premium ($52.45/month) annually.

Expert Analysis: Lusha excels in simplicity and contact data accuracy, particularly mobile numbers. The credit system can become expensive for high-volume users, and its focus on contact retrieval rather than full-cycle engagement makes it excellent for data enrichment within broader tech stacks.

Crunchbase

Best For: Sales professionals and teams tracking high-growth companies and funding activities.

Key Features: Crunchbase focuses on company intelligence with detailed funding, investor, acquisition, and leadership data. Advanced search filters enable targeted list building based on funding status, industry, and growth signals, with alert capabilities for key company events.

Pricing: Free trial available. Starter ($29/user/month), Pro ($49/user/month) annually.

Expert Analysis: Crunchbase excels for prospecting companies with clear buying signals like recent funding. Users highlight reliable funding data and user-friendly research capabilities. While offering some contact information, its strength lies in company-level intelligence, often paired with dedicated contact providers.

Clearout

Best For: Teams prioritizing email deliverability and data hygiene.

Key Features: Clearout provides 98%+ email verification accuracy through 20+ validation checks including spam trap detection and syntax validation. The platform offers email finding capabilities, LinkedIn Chrome extension, bulk verification, real-time API, and marketing tool integrations.

Pricing: Flexible pay-as-you-go starting at $21 for 3,000 credits and subscriptions from $52/month for 10,000 credits.

Expert Analysis: Clearout specializes in data hygiene and deliverability optimization. Users praise its accuracy, customer support, and cost-effectiveness. While email finding adds prospecting value, its primary strength is verification services that protect sender reputation and maximize campaign ROI.

QuickMail

Best For: High-volume outbound teams requiring robust cold email automation with deliverability focus.

Key Features: QuickMail specializes in scalable cold email outreach with inbox rotation, free MailFlow email warm-up, advanced analytics, A/B testing, reply handling, and CRM integrations. Higher tiers include AI-driven follow-ups and conversion tracking.

Pricing: Basic ($49/month), Pro ($89/month), Expert ($129/month). No free plan, trial available.

Expert Analysis: QuickMail serves serious cold email practitioners with powerful deliverability features and excellent support. While some find the interface challenging and pricing steep for small businesses, its safe scaling capabilities make it valuable for agencies and dedicated outbound teams.

Loom

Best For: Sales teams adding personalization through asynchronous video messaging.

Key Features: Loom enables easy screen, camera, or combined recording with instant link sharing. Features include basic editing, automatic transcriptions, viewer insights, and integrations with Salesforce and Slack. Paid plans offer AI features like auto-summaries and filler word removal.

Pricing: Free Starter plan (25 videos, 5-minute limit). Business ($15/user/month), Business + AI ($20/user/month) annually.

Expert Analysis: Loom humanizes sales processes through engaging video communication that replaces lengthy emails. Users consistently praise its simplicity and communication impact. Personalized Loom videos can dramatically increase response rates, making it critical for engaging leads effectively.

Chili Piper

Best For: High-volume inbound teams optimizing lead-to-meeting conversion.

Key Features: Chili Piper automates the lead-to-meeting process through Form Concierge for instant booking from form submissions, advanced routing logic for proper lead assignment, 1-click email scheduling, and automated SDR-to-AE handoffs.

Pricing: Per-user monthly fees plus platform fees scaling with lead volume. Instant Booker starts at $15/user/month annually.

Expert Analysis: Chili Piper optimizes inbound conversion by removing scheduling friction, dramatically increasing meeting bookings. Users praise advanced routing and seamless integrations. However, complex setup and expensive pricing for high-volume scenarios make it suitable for mature revenue operations teams.

Magical

Best For: Sales professionals eliminating repetitive data entry across platforms.

Key Features: Magical’s Chrome extension acts as an advanced text expander and autofill tool, enabling template shortcuts with prospect information auto-population, one-click data transfer between websites and CRMs, and AI copilot for message crafting.

Pricing: Free version with core features. Paid plans starting at $6.50/user/month.

Expert Analysis: Magical solves universal copy-pasting problems, earning praise for ease of use and time savings. While not traditional prospecting software for finding leads, it’s essential for accelerating outreach personalization and CRM updates, allowing focus on selling activities.

LeadIQ

Best For: Small to mid-sized teams streamlining LinkedIn-to-CRM prospecting workflows.

Key Features: LeadIQ’s Chrome extension captures LinkedIn Sales Navigator leads and automatically pushes them to CRMs like Salesforce or HubSpot. Features include email verification, direct-dial searching, AI email writer (Scribe), and sales trigger tracking.

Pricing: Free version with limited features. Paid plans: Starter ($75/month), Pro ($130/month).

Expert Analysis: LeadIQ excels at LinkedIn-to-CRM data flow, earning praise for ease of use and seamless integrations that save significant manual entry time. Occasional data accuracy issues, particularly with phone numbers, are noted limitations. It’s ideal for LinkedIn-centric prospecting processes.

Dealfront

Best For: European market-focused teams combining sales intelligence with website visitor identification.

Key Features: Dealfront provides 56+ million European companies and 398+ million contacts with GDPR compliance and European data hosting. Key features include anonymous website visitor identification with real-time CRM sync, intent signal monitoring, trigger event alerts, and AI-powered company insights.

Pricing: Free trial available. Custom pricing based on company needs and scale.

Expert Analysis: Dealfront uniquely combines rich European data with real-time website tracking, enabling engagement with high-intent accounts showing interest. Users praise lead generation capabilities and intuitive interfaces. However, company-level (not individual) visitor identification and limited integration options are considerations.

Covideo

Best For: Sales and marketing professionals increasing engagement through personalized video outreach.

Key Features: Covideo enables high-impact video recording and sending via email and text from smartphones or webcams. Features include screen recording, customizable landing pages, clickable CTAs, real-time analytics, and integrations with Salesforce and Gmail.

Pricing: Starting at $69 per user monthly. Free trial available.

Expert Analysis: Covideo helps sales reps stand out through human-touch digital communication. Users praise ease of use and personalization’s positive relationship impact. It’s particularly effective for initial outreach, follow-ups, and product demonstrations, though it requires pairing with lead databases or CRMs for complete workflows.

PartnerTap

Best For: Enterprise sales and channel teams leveraging partner ecosystems for co-selling.

Key Features: PartnerTap automates account mapping between companies and partners, securely sharing data to identify overlapping customers and pipeline opportunities. Features include Pipeline Hub for opportunity sharing, co-sell automation, partner attribution, and native Salesforce/HubSpot integrations.

Pricing: Free Edition for startups/SMBs. Growth, Scale Up, and Hyperscale editions with custom enterprise pricing.

Expert Analysis: PartnerTap addresses partner-driven sales, with users highlighting improved partner collaboration, new lead generation, and increased revenue. Companies report 500% more pipeline sourcing in first quarters. It’s essential for organizations with channel-first or partner-centric strategies.

Followerwonk

Best For: Teams using Twitter for prospecting and influencer identification.

Key Features: Followerwonk specializes in Twitter analytics, enabling bio searches by keywords, follower comparison for overlap identification, activity analysis for optimal posting times, follower growth tracking, and niche influencer identification. Integrates with Buffer for post scheduling.

Pricing: Target plan starts at $29 monthly.

Expert Analysis: Followerwonk serves teams leveraging Twitter as key prospecting channels with deep audience insights and influencer identification capabilities. While limited to Twitter, it provides analytical depth that broader social media tools often lack.

Dripify

Best For: Beginner-friendly LinkedIn automation for salespeople, recruiters, and agencies.

Key Features: Dripify offers cloud-based LinkedIn automation for multi-step drip campaigns including connection requests, messages, profile visits, and endorsements. Features include visual campaign building, performance analytics, team management, and safety features protecting LinkedIn accounts.

Pricing: Plans start at $39/month annually. 7-day free trial available.

Expert Analysis: Dripify simplifies LinkedIn prospecting scaling with consistent praise for ease of use and time savings on manual tasks. It effectively builds connection and conversation pipelines on LinkedIn. However, beginner learning curves and per-user pricing without team discounts can become expensive for larger teams.

How To Find The Right Sales Prospecting Software

Selecting the right sales prospecting tool requires strategic evaluation beyond feature comparisons. Here’s a structured approach:

Audit Current Sales Processes and Identify Gaps