Average Deal Size Statistics: The 2025 Guide to Bigger Deals

Let’s be honest—some quarters, everything clicks. Deals close left and right, and your commission check makes you smile. Other times? It feels like you’re swimming upstream, and quota stays just out of reach.

Here’s the thing: relying on gut feelings to predict your sales performance is stressful. What if there was a simple metric that could help you work smarter, close bigger deals, and actually hit your targets with less chaos?

Enter: Average Deal Size.

This isn’t just another number for your manager’s dashboard. It’s your personal roadmap to higher earnings, better forecasting, and a more strategic approach to selling. In this guide, we’ll walk you through the statistics that matter, real benchmarks from 2025, and concrete ways to increase the value of every deal you close.

What is Average Deal Size?

Average Deal Size (sometimes called Average Contract Value or ACV) measures the typical monetary value of your closed-won deals over a specific period—usually monthly or quarterly.

Think of it as your quality scoreboard. While other metrics track how many deals you close, this one shows how valuable those wins actually are.

The Simple Formula

Calculating your average deal size is straightforward:

Average Deal Size = Total Revenue from Closed Deals ÷ Number of Closed Deals

Here’s a quick example: Say you close three deals in a quarter worth $5,000, $6,700, and $7,000. Your total revenue is $18,900. Divide that by three deals, and your average deal size is $6,300.

That’s it. No complex math required.

Why Average Deal Size Statistics Matter for Your Sales Strategy

Most sales teams obsess over activity metrics—more calls, more emails, more touches. While activity matters, this approach often leads to burnout without proportional results.

Focusing on deal size flips the script. Instead of closing 20 small deals to hit quota, what if you could close 10 larger ones? Same revenue target, half the effort, and way less stress.

Here’s why this metric deserves your attention:

Higher earnings, fewer deals. Many commission structures include accelerators—your rate increases after hitting certain thresholds. One $100,000 deal can be significantly more lucrative than four $25,000 deals. You’re not just working smarter; you’re earning more per closed deal.

Career advancement fuel. Consistently closing deals above your team’s average is concrete proof you can handle complex sales cycles and deliver strategic value. It’s the kind of evidence that gets you promoted to senior or enterprise roles.

Forecasting with confidence. When you know your personal average, you can predict your income and quota attainment with real data instead of hope. No more end-of-quarter panic.

The bottom line? Tracking and improving your average deal size isn’t optional if you want to thrive in modern sales—it’s essential.

Average Deal Size Statistics: 2025 Benchmarks

Let’s cut through the noise and look at real numbers. What does “good” actually look like in 2025?

The Big Picture: B2B Sales Climate Right Now

The current landscape is challenging. According to Gong’s 2024 report, 81% of revenue leaders say their team’s deals are more complex than ever before. Buyers are more cautious, buying committees are larger, and sales cycles are stretching longer.

Notice the jump? As companies mature and target larger organizations, their average deal size more than doubles.

By Funding Model

• Bootstrapped companies: $23,391 median ACV
• Equity-backed companies: $35,761 median ACV

Venture-backed companies typically prioritize growth and target larger deals, while bootstrapped businesses often focus on profitability through volume.

By Customer Health (Net Revenue Retention)

• Companies with 100-110% NRR: $44,073 median ACV
• Companies with below 90% NRR: $21,017 median ACV

This correlation makes sense—products that deliver massive value and enable customer growth command higher price points from day one.

Deal Size and Sales Cycle: The Time-Value Connection

Here’s a reality check: bigger deals take longer to close. Understanding this relationship helps you forecast accurately and manage your pipeline strategically.

Average Sales Cycle by Deal Size:

• $1,000-$5,000 deals: 40 days
• $5,000-$10,000 deals: 55 days
• $10,000-$50,000 deals: 75 days
• $50,000-$100,000 deals: 120 days

According to Norwest’s benchmark report, mid-market deals between $50K and $100K now take an average of nine months to close. That’s 45 days longer than deals in the $10K-$50K range.

Plan accordingly. That enterprise deal might be worth waiting for, but you’ll need smaller wins to fill the gap while it moves through the pipeline.

What You Need to Know Before Calculating

Before you crunch numbers, consider these factors to ensure your calculation is meaningful:

Pick your timeframe. Most teams calculate monthly or quarterly. Quarterly gives you a more stable average that smooths out anomalous months. Monthly helps you spot trends faster.

Include only closed-won deals. Don’t count prospects, pending deals, or anything that hasn’t actually generated revenue. This metric measures real performance, not potential.

Track consistently. Calculate at the same intervals using the same criteria. Consistency lets you spot trends, compare performance periods, and measure improvement over time.

How to Calculate Average Deal Size

Let’s walk through this step by step.

Step 1: Choose your time period (let’s say Q1 2025)

Step 2: Add up the total value of all deals you closed in that period

• Deal 1: $8,000
• Deal 2: $12,500
• Deal 3: $6,800
• Deal 4: $15,200
• Total: $42,500

Step 3: Count how many deals you closed

• Total deals: 4

Step 4: Divide total revenue by number of deals

• $42,500 ÷ 4 = $10,625

Your average deal size for Q1 is $10,625. Now you have a baseline to improve from.

Key Factors That Impact Your Deal Size

Not all deals are created equal, and understanding what drives size variations helps you maximize every opportunity.

Lead Source: The Inbound vs Outbound Surprise

Here’s where conventional wisdom gets challenged. Most people assume inbound leads—prospects who come to you—are superior because they’re “warm” and already interested.

While inbound leads do convert at higher rates (they’re often 62% more cost-effective), here’s the counterintuitive truth: outbound prospecting consistently generates larger deals.

The statistics tell the story:

• Outbound campaigns generate 50% larger deal sizes on average compared to inbound (ITSMA study)
• Companies integrating strategic outbound achieve twice the revenue growth of inbound-only organizations (DemandGen B2B Buyer Behavior Study)
• When executed properly, outbound leads convert at a 34% higher rate than inbound (Forbes)

Why the difference? Inbound is reactive; outbound is proactive.

With inbound, prospects self-diagnose their problem and define their own scope—usually smaller than what’s actually possible. Your sales conversation is constrained by their limited understanding.

With outbound, you initiate and frame the conversation. You can elevate a tactical pain point into a strategic business challenge that impacts the entire organization. You’re not reacting to their problem scope—you’re defining a larger, more valuable problem worth solving.