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- Ecommerce Growth Statistics 2025: 16 Key Insights for Sales
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Ecommerce Growth Statistics
- Global ecommerce sales will reach $6.09 trillion in 2024 – representing 8.4% annual growth, with projections of $8.09 trillion by 2028
- Ecommerce growing at 8.4% while total retail grows at just 4.9% – a 3.5 percentage point difference showing ecommerce outpacing traditional retail
- Ecommerce’s share of total retail will climb from 19.9% in 2024 to 22.5% by 2028 – demonstrating permanent shift in consumer behavior toward digital channels
- United States commands 39.1% of the global ecommerce market – making it the epicenter of global ecommerce with $1.47 trillion forecast for 2025
- Amazon will account for 40.9% of all U.S. retail ecommerce sales in 2025 – with projected gross sales of $540.29 billion, dominating the market
- Mobile devices account for 57% of all global ecommerce sales in 2024 – reaching $2.07 trillion, making smartphones the new “Main Street” of commerce
- By 2028, mobile commerce will represent 63% of total ecommerce sales – valued at $3.35 trillion, solidifying mobile as the primary channel
- Over 187 million Americans will be active mobile shoppers in 2024 – with average Americans spending 279 minutes per day on mobile devices
- Global social commerce market will reach $2 trillion by 2025 and $8.5 trillion by 2030 – explosive growth as platforms evolve from marketing to direct sales
- 82% of consumers now use social media to discover and research products – before making purchases, fundamentally changing the discovery process
- Free shipping (76%), product availability (71%), and fast shipping (66%) are most critical factors – these are non-negotiable expectations, not nice-to-haves
- Global B2B ecommerce is valued at $32.1 trillion in 2025 – growing at 14.5% CAGR and dwarfing B2C retail by more than 5x
- 70% of B2B buyers now prefer making work-related purchases online – rather than through traditional methods, driven by Millennial buyers (73% of all B2B buyers)
- 90% of B2B buyers expect a consumer-grade online experience – when making business purchases, raising the bar for B2B platforms
- Mexico (25.1%), Philippines (24.1%), and Malaysia (18.0%) lead ecommerce growth – with six of the top ten fastest-growing markets in Asia
The ecommerce landscape is evolving at breakneck speed. While everyone talks about online growth, the real question is: what do the numbers actually tell us about where opportunities lie?
Bottom Line: Global ecommerce sales will hit $6.09 trillion in 2024, growing 8.4% annually, with mobile commerce capturing 57% of all transactions and B2B ecommerce representing an enormous $32.1 trillion market that’s expanding 108% faster than traditional retail.
Understanding these statistics isn’t just about staying informed—it’s about identifying where your next customers are spending their time and money. Whether you’re targeting retail businesses struggling with mobile optimization or B2B companies needing better digital procurement systems, these insights will guide your strategy.
How We Collect This Data
The statistics in this guide come from authoritative sources using proven methodologies:
eMarketer (Insider Intelligence) employs their AFOA methodology, synthesizing data from over 3,000 sources including research firms, government agencies, and company reports. They weight data based on methodological soundness to minimize bias and provide reliable market projections.
Statista combines bottom-up analysis for core markets with algorithmic modeling for others. They conduct in-depth analyses using country-specific sources and their Global Consumer Survey to gather first-hand consumer behavior data.
U.S. Census Bureau provides quarterly ecommerce reports through their Monthly Retail Trade Survey, offering some of the most accurate measurements of the U.S. market available.
By triangulating data from these reputable sources, we ensure the insights presented here are comprehensive and credible.
16 Ecommerce Growth Statistics That Matter
Global Market Size & Growth Trajectory
- Global ecommerce sales will reach $6.09 trillion in 2024, representing 8.4% annual growth.
The ecommerce market continues its impressive expansion, with projections showing growth to $6.42 trillion in 2025 and $8.09 trillion by 2028. However, growth rates are moderating from the pandemic highs, signaling market maturation where success will depend on efficiency and customer experience rather than pure expansion.
- Ecommerce growth consistently outpaces total retail sales by significant margins.
In 2024, ecommerce is expanding at 8.4% while total retail sales grow at just 4.9%—a 3.5 percentage point difference. This trend continues through 2027, with ecommerce maintaining its position as the primary engine of retail growth globally.
- Ecommerce’s share of total retail sales will climb from 19.9% in 2024 to 22.5% by 2028.
This steady increase demonstrates the permanent shift in consumer behavior toward digital channels. The data shows that online shopping isn’t just growing—it’s systematically capturing a larger portion of the entire retail market year over year.
U.S. Market Dominance & Amazon’s Influence
- The United States commands 39.1% of the global ecommerce market.
The U.S. remains the epicenter of global ecommerce, making it a critical market for any business with digital ambitions. Total U.S. retail ecommerce sales are forecast to reach $1.47 trillion in 2025, with quarterly data showing $304.2 billion in Q2 2025 alone.
- Amazon will account for 40.9% of all U.S. retail ecommerce sales in 2025.
With projected gross sales of $540.29 billion, Amazon’s dominance creates distinct market segments. Walmart, the second-largest online retailer, is expected to generate $93.86 billion—less than one-fifth of Amazon’s total, highlighting the concentration of market power.
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The Mobile Commerce Revolution
- Mobile devices will account for 57% of all global ecommerce sales in 2024, reaching $2.07 trillion.
Mobile commerce has moved from supporting channel to primary driver. By 2028, m-commerce will represent 63% of total ecommerce sales, valued at $3.35 trillion. The smartphone has become the new “Main Street” of commerce.
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- Over 187 million Americans will be active mobile shoppers in 2024.
The average American spends 279 minutes per day on mobile devices—a 24% increase over five years. This screen time translates directly into commercial activity, with three out of four consumers stating they shop mobile because it saves time.
- Mobile-first markets are driving explosive international growth.
Countries like Mexico (25.1% growth), Philippines (24.1%), and Malaysia (18.0%) are leading ecommerce expansion. Six of the top ten fastest-growing ecommerce markets are in Asia, where consumers have leapfrogged directly to mobile-only internet access.
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Social Commerce & New Shopping Behaviors
- The global social commerce market will reach $2 trillion by 2025 and $8.5 trillion by 2030.
Social platforms have evolved from marketing channels to direct sales environments. This explosive growth is driven by the fact that 82% of consumers now use social media to discover and research products before purchasing.
- Different platforms serve distinct demographic and behavioral niches in social commerce.
YouTube and Instagram dominate discovery for Gen Z and Millennials, while Facebook maintains strong transactional capabilities. TikTok is rapidly emerging as a major force with its integrated “Shop” feature, particularly among younger consumers.
Consumer Behavior & Purchase Drivers
- Clothing (67.1%), shoes (44.0%), and beauty products (43.1%) are the most frequently purchased items online in the U.S.
While electronics and fashion represent the largest spending categories globally, understanding what drives frequent purchases helps identify businesses with consistent customer needs and regular outreach opportunities.
- Free shipping (76%), product availability (71%), and fast shipping (66%) are the most critical factors for online purchase completion.
These aren’t nice-to-have features—they’re non-negotiable expectations. The data reveals that convenience and reliability trump price considerations, placing immense strategic importance on logistics and fulfillment operations.
The Massive B2B Opportunity
- Global B2B ecommerce is valued at $32.1 trillion in 2025, growing at 14.5% CAGR.
This market dwarfs B2C retail ecommerce by more than five times and is projected to surpass $62 trillion by 2030. In the U.S., B2B accounts for 86.6% of all ecommerce transaction value, representing an enormous untapped opportunity.
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- 70% of B2B buyers now prefer making work-related purchases online rather than through traditional methods.
This shift is driven by Millennials, who constitute 73% of all B2B buyers. Having grown up with seamless digital experiences, 90% of B2B buyers expect a consumer-grade online experience when making business purchases.
- The fastest-growing international markets show concentrated growth patterns.
In 2023, Mexico, Philippines, Malaysia, and Argentina led growth rates above 17%. Brazil, India, Russia, and Vietnam also showed strong expansion, with Asia hosting six of the top ten fastest-growing markets globally.
Future Market Trajectory
- Annual growth rates are moderating but remain robust, with ecommerce maintaining its lead over traditional retail.
While growth rates are declining from pandemic peaks (from 9.7% in 2023 to projected 6.9% in 2028), ecommerce continues significantly outpacing traditional retail. This moderation signals market maturation, creating opportunities for solutions that improve efficiency and customer experience.
Key Takeaways for Sales Teams
The data reveals three critical opportunities:
Mobile-First Strategy is Non-Negotiable: With 57% of ecommerce sales happening on mobile devices, businesses without optimized mobile experiences are missing the majority of potential customers. This presents clear pain points for targeted outreach.
B2B Digital Transformation is Massive: The $32.1 trillion B2B ecommerce market is growing 14.5% annually, driven by buyer expectations for consumer-grade experiences. Companies still relying on traditional sales processes face significant competitive disadvantages.
International Growth Markets Offer Untapped Potential: High-growth regions like Mexico, Philippines, and Malaysia present expansion opportunities, but success requires mobile-native approaches and understanding of local digital behaviors.
Understanding these statistics helps you identify prospects’ most pressing challenges and position your solutions as essential rather than optional. Whether targeting mobile optimization needs, B2B digital transformation, or international expansion strategies, these insights provide the foundation for more relevant, data-backed sales conversations.
For sales teams looking to capitalize on these trends, having access to accurate contact information for decision-makers in growing ecommerce companies is essential. Tools like email verification services and cold email platforms can help you reach the right people at the right companies with the right message.
The ecommerce revolution is far from over. The companies that will thrive are those that adapt quickly to these changing behaviors and invest in the digital infrastructure their customers now expect. Your role is to help them see these opportunities clearly and provide the solutions they need to capture them.
Conclusion
The ecommerce landscape in 2025 presents unprecedented opportunities for sales professionals who understand where the market is heading. With global sales reaching $6.09 trillion and mobile commerce commanding 57% of all transactions, the shift to digital-first business models is complete.
The most significant opportunity lies in the massive B2B market, where $32.1 trillion in annual transactions are increasingly moving online. Companies that can help businesses adapt to these changes—whether through mobile optimization, digital transformation, or international expansion—will find themselves at the center of the most significant commercial shift of our time.
Success in this environment requires more than understanding these statistics; it demands the ability to translate insights into actionable strategies and connect with the decision-makers who need these solutions most. The businesses that master this approach will be the ones that capture the lion’s share of growth in the expanding digital marketplace.
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