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Ecommerce Industry Statistics: The Complete 2025 Guide You Need
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Ecommerce Industry Statistics
- Global ecommerce sales projected to reach $8.1 trillion by 2026 – growing from $6.3 trillion in 2023
- Global retail ecommerce sales forecast to hit $6.86 trillion in 2025 – with 7.8% compound annual growth rate between 2025-2027
- 2.77 billion digital buyers expected in 2025 – meaning approximately one in three people globally shops online
- B2B ecommerce valued at $32.11 trillion in 2025 – nearly five times larger than the B2C market
- 80% of all B2B sales interactions will occur through digital channels by 2025 – driven by millennial and Gen Z professionals
- Mobile commerce will generate $710 billion in the US by 2025 – nearly doubling from $360 billion in 2021
- Mobile devices generate over 70% of ecommerce traffic but convert at only 2.9% – compared to desktop’s 4.8% conversion rate
- Mobile app conversion rates are 3x higher than mobile websites – due to pre-qualified users and optimized experiences
- Email marketing generates $36-$45 for every $1 spent – the highest-ROI channel available
- Poor personalization costs businesses $756 billion annually – due to inadequate ecommerce personalization
- 49% of customers have made unplanned purchases after personalized recommendations – showing personalization’s power to drive sales
- Global social commerce market projected to reach $2.9 trillion by 2026 and $8.5 trillion by 2030 – explosive growth in social selling
- Average global ecommerce conversion rate between 2-4% – with US average at just 2.3%
- Every 1-second delay in page load time results in 7% decrease in conversions – with slow websites costing retailers over $2 billion annually
- Global losses from ecommerce fraud projected to hit $48 billion in 2025 – with the true cost being $4.23 for every $1 of fraud including chargebacks and investigation costs
The ecommerce industry is experiencing unprecedented growth, with global sales projected to reach $8.1 trillion by 2026. Whether you’re a business owner, marketer, or industry professional, understanding these statistics isn’t just helpful—it’s essential for staying competitive.
In this comprehensive guide, we’ll break down the most important ecommerce industry statistics that are shaping the digital commerce landscape. From general growth trends to specific conversion metrics, you’ll get the data-driven insights needed to make informed decisions.
Ecommerce Industry Statistics (Key Findings)
Before diving deep, here are the most critical numbers you need to know:
- Global Growth: Ecommerce sales are projected to grow from $6.3 trillion in 2023 to over $8.1 trillion by 2026
- Mobile Dominance: Mobile devices drive over 60% of all ecommerce traffic, yet convert at only 2.9% compared to desktop’s 4.8%
- Conversion Challenge: The average US ecommerce conversion rate is just 2.3%, meaning 98 out of 100 visitors leave without purchasing
- Cart Abandonment Crisis: 70% of shopping carts are abandoned before completion
- Payment Flexibility Mandate: 69% of shoppers abandon purchases when their preferred payment method isn’t available
- Fraud Impact: For every $1 lost to fraud, businesses lose an additional $3.23 in associated costs
These statistics reveal both massive opportunities and significant challenges facing online businesses today.
General Ecommerce Industry Statistics
Global Market Growth and Scale
The ecommerce industry continues its explosive growth trajectory. Global retail ecommerce sales are forecast to reach $6.86 trillion in 2025 and projected to grow at a compound annual growth rate of 7.8% between 2025 and 2027.
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This growth is fueled by an expanding base of digital consumers worldwide. The number of digital buyers hit 2.64 billion in 2023 and is expected to climb to 2.77 billion in 2025—meaning approximately one in three people globally shops online.
In the United States alone, the market is projected to grow from $1.19 trillion in 2024 to $1.72 trillion by 2027. By that time, digital transactions will constitute 22.6% of all US retail activity.
The B2B Ecommerce Giant
While B2C ecommerce gets most attention, B2B ecommerce is the true behemoth. Valued at $32.11 trillion in 2025, the B2B sector is nearly five times larger than the B2C market.
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By 2025, 80% of all B2B sales interactions between suppliers and buyers will occur through digital channels. This shift is driven by millennials and Gen Z professionals who expect the same seamless digital experiences in their business purchases as they get in consumer shopping.
Regional Growth Hotspots
China dominates global ecommerce with over $3 trillion in annual sales, accounting for more than half the global total. The United States follows with over $1 trillion annually.
The fastest growth is happening in emerging markets:
- Philippines: 24.1% annual growth
- India: 22.3% annual growth
- Latin America and Southeast Asia: Double-digit expansion driven by mobile connectivity
Mobile Commerce Statistics
Mobile commerce represents both the biggest opportunity and challenge in ecommerce today.
Mobile Commerce Scale
M-commerce in the US is projected to generate $710 billion by 2025, nearly doubling from $360 billion in 2021. Globally, mobile commerce sales are expected to reach $2.51 trillion in 2025, accounting for 59% of all retail ecommerce.
The Mobile Conversion Gap
Here’s where it gets interesting: mobile devices generate over 70% of ecommerce website traffic, yet have significantly lower conversion rates:
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- Mobile conversion rate: 2.9%
- Desktop conversion rate: 4.8%
- Mobile average order value: $112
- Desktop average order value: $155
This gap exists because 52% of customers report that poor mobile experiences erode their trust in companies. Common issues include pages and links being too small to click, slow loading times, and complicated checkout processes.
The App Advantage
Mobile apps perform dramatically better than mobile websites. Conversion rates from mobile apps are three times higher than mobile websites. This higher performance comes from pre-qualified users (who took time to download the app) and optimized user experiences with features like one-click checkout.
Ecommerce Marketing Statistics
Understanding marketing performance across channels is crucial for budget allocation and strategy.
Channel Performance and ROI
Email Marketing remains the highest-ROI channel, generating $36-$45 for every $1 spent. It’s the primary lead generation tool for 89% of marketers.
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Search Engine Optimization (SEO) delivers impressive results with a 14.6% close rate. That’s why 49% of businesses report organic search brings their best marketing ROI.
Paid Search (PPC) provides reliable returns with an average 200% ROI ($2 for every $1 spent), making it ideal for immediate results and testing new markets.
The Personalization Revenue Impact
Poor personalization costs businesses dearly. Companies lose an estimated $756 billion annually due to inadequate ecommerce personalization.
On the flip side, effective personalization drives results: 49% of customers have made unplanned purchases after receiving personalized recommendations. This demonstrates personalization’s power to increase both conversion rates and average order values.
Customer Retention and Loyalty
Loyalty programs significantly influence purchase decisions, with 83% of customers saying these programs affect their repurchase decisions. Modern loyalty is evolving beyond points-for-purchases, with 74% of businesses focusing on experiential rewards like early product access and exclusive events.
Ecommerce Social Media Statistics
Social commerce is exploding, but trust remains a major barrier.
Social Commerce Growth
The global social commerce market is projected to reach $2.9 trillion by 2026 and $8.5 trillion by 2030. By 2025, sales through social networks will account for over 17% of all online sales.
Platform and Demographic Trends
Facebook remains dominant for direct purchases, but younger demographics drive growth on newer platforms. 54% of Gen Z customers now use TikTok Shop for product discovery.
Social media serves as a critical discovery channel, with 82% of consumers using it for product research.
The Trust Challenge
Despite rapid commercialization, trust remains a barrier:
- Only 41% of social media users feel comfortable making purchases directly on social platforms
- Just 37% trust social platforms with their credit card information
- 81% of shoppers complain about issues with social commerce transactions
This creates a “discovery-to-distrust” funnel where social media excels at inspiration but fails at conversion, forcing customers to search elsewhere to complete purchases.
Ecommerce Conversion Statistics
Conversion rate is the ultimate measure of ecommerce success.
Overall Conversion Benchmarks
The average global ecommerce conversion rate falls between 2-4%, with the US average at 2.3%. A “good” conversion rate is generally considered 2.5-3.2%.
Industry-Specific Conversion Rates
Conversion rates vary dramatically by industry:
- Food & Beverage: 6.04-7.22%
- Health & Beauty: 4.55-6.8%
- Arts & Crafts: 3.84-4.91%
- Electronics: 3.6-4.9%
- Fashion: 1.9-3.01%
- Home & Furniture: 1.24-1.9%
- Luxury & Jewelry: 1.04-1.33%
Technical Performance Impact
Site speed directly impacts conversions. Every 1-second delay in page load time results in a 7% decrease in conversions. Slow websites cost retailers over $2 billion annually in lost sales.
A well-designed checkout process can increase overall conversion rates by more than 35%.
Online Shopping Behavior Statistics
Understanding consumer psychology drives optimization strategies.
Purchase Drivers
Free delivery is the top motivator for online shoppers, cited by 50.6% of consumers. Other critical factors include:
- Clear in-stock availability: 71%
- Reliable package tracking: 68%
- Fast shipping options: 66%
Cart Abandonment Analysis
The average cart abandonment rate is 70.19%. The top reasons include:
- Extra costs (shipping, taxes): 48%
- Required account creation: 26%
- Slow delivery: 23%
- Complicated checkout: 22%
- Can’t calculate total cost upfront: 21%
Don’t trust site with credit card info: 25%
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Social Proof Importance
Customer reviews are crucial for purchase decisions:
- 99% of customers look for reviews when considering purchases
- 78% consider reviews the most important deciding factor
Ecommerce Payment Statistics
Payment flexibility is non-negotiable for modern consumers.
Digital Wallet Dominance
Digital wallets (PayPal, Apple Pay, Google Pay) accounted for 53% of online transactions in 2024 and are projected to reach 65% by 2030.
In North America, 90% of mobile wallet transactions are still funded by traditional credit and debit cards, indicating the continued importance of robust card processing capabilities.
Buy Now, Pay Later (BNPL) Explosion
BNPL is the fastest-growing payment method, with global transaction volume expected to reach $481 billion in 2025. 48% of millennials report using BNPL services.
For merchants, BNPL drives:
- 85% higher average order value
- Up to 40% of sales from new customers
Payment Method Flexibility Impact
69% of shoppers abandon carts when their preferred payment method isn’t available. This underscores the necessity of offering diverse payment options including traditional cards, popular digital wallets, and BNPL services.
Ecommerce Security Statistics
Security threats pose significant financial and reputational risks.
Fraud Financial Impact
Global losses from ecommerce fraud are projected to hit $48 billion in 2025. The true cost extends beyond initial losses: for every $1 of fraud, US merchants lose a total of $4.23 including chargeback fees, investigation costs, and merchandise replacement.
Chargebacks alone will cost merchants over $100 billion in 2025.
Friendly Fraud Growth
First-party misuse or “friendly fraud” (when legitimate customers dispute valid charges) is expected to account for 61% of all chargebacks in 2025. This type of fraud is particularly challenging because it involves legitimate customers making false claims.
Consumer Security Concerns
93% of consumers worry about data security when shopping online. The rise of AI is amplifying these fears, with 60% of consumers believing AI poses risks to their data security.
This anxiety can lead to checkout abandonment if sites don’t project trustworthiness and security.
Evolving Security Challenges
Fraudsters increasingly use AI to create sophisticated attacks:
- Synthetic identity generation
- Personalized phishing campaigns
- Third-party vulnerabilities through compromised scripts
The average merchant now uses five different fraud detection tools, but these security measures can add friction that contributes to cart abandonment—creating a challenging balance between security and conversion.
Conclusion
The ecommerce landscape is defined by explosive global growth, mobile-first engagement, and intense competition for customer attention at every touchpoint. Success belongs to businesses that master the customer experience through friction-free mobile optimization, strategic trust-building, and data-driven personalization.
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These statistics reveal both tremendous opportunities and significant challenges. The businesses that thrive will be those that understand their customers’ journey, remove barriers to purchase, and continuously optimize based on data-driven insights.
Whether you’re looking to improve conversion rates, reduce cart abandonment, or enhance security, the key is focusing on the customer experience while leveraging the right tools and strategies to reach and engage your target audience effectively.
FAQs
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