The Ultimate Guide to Ecommerce Mobile Statistics in 2025: What Every Sales Professional Needs to Know

Mobile commerce isn’t just growing—it’s exploding. If you’re in sales, particularly as a BDR or AE targeting ecommerce businesses, understanding these mobile shopping trends isn’t optional anymore. It’s your competitive edge.

The numbers tell an incredible story. Mobile commerce sales are projected to hit $710 billion in 2025, and that’s just in the US. Globally, we’re looking at figures that’ll make your head spin.

But here’s what’s really interesting: while mobile device usage dominates ecommerce traffic, the conversion story is more complex than you might think. Let’s dive into the data that’s reshaping how businesses approach their mobile strategies.

Mobile Commerce Growth: The Numbers That Matter

The Multi-Trillion Dollar Mobile Market

The scale of mobile commerce is staggering. Global mobile commerce sales reached $2.07 trillion in 2024, marking a 21.1% increase from 2023. By 2025, projections suggest this figure will climb to $2.51 trillion, with some estimates reaching as high as $6.5 trillion.

To put this in perspective, mobile commerce now represents 57% of total ecommerce sales worldwide. This share is expected to grow to 63% by 2028. We’re not talking about a side channel anymore—mobile has become the primary battleground for ecommerce retail sales.

In the United States alone, retail mobile commerce sales are forecasted to reach $728.28 billion in 2025. That’s up from $604.5 billion in 2024, representing consistent double-digit growth that shows no signs of slowing.

The Smartphone Revolution Driving Growth

The foundation of this mobile commerce explosion? Over 4.8 billion smartphone users worldwide as of 2025, with 5.61 billion unique mobile phone users globally. This massive user base, growing at 2.5% annually, represents an ever-expanding pool of potential mobile shoppers.

By 2024, there will most likely be over 187 million active mobile shoppers in the US alone. These aren’t just people browsing on their phones—these are committed mobile commerce participants who regularly complete purchases through their mobile devices.

📈 Need to reach these mobile-first prospects? Salesso helps you find and connect with decision-makers at ecommerce companies riding the mobile wave. Start Free Trial

How People Really Shop on Mobile: User Behavior Insights

Apps vs Mobile Websites: The Clear Winner

Here’s a crucial insight for anyone selling to ecommerce businesses: 85% of mobile shoppers in the US prefer apps over mobile websites. Globally, this preference holds strong at 73% of shoppers favoring apps.

The engagement numbers reveal why. 90% of mobile commerce time is spent in apps, and users spend three times more in apps compared to mobile websites. It’s anticipated that 70% of purchases will occur via mobile apps rather than mobile websites in 2024.

Why do users prefer apps? The reasons are crystal clear:

• 60% cite better user experience
• 51% mention access to better promotions or discounts
• 30% value exclusive products available in apps
• 30% appreciate superior loyalty programs
• 23% prefer better customer service

Social Commerce: The New Shopping Frontier

Social media isn’t just for engagement anymore—it’s driving serious ecommerce retail sales. Social media influences 49% of mobile commerce purchases, and 55% of consumers are expected to make purchases directly through social media applications like Instagram and TikTok in 2024.

The financial impact is massive. Stores with an active social media presence report a 32% increase in sales compared to those using traditional methods only. Collectively, platforms like Facebook, Instagram, and TikTok drive over $1.2 trillion in mobile commerce sales.

Voice Search and AR: The Future is Here

Voice search is becoming mainstream in mobile shopping. Currently, 27% of searches on mobile devices are voice-based, and 51% of mobile commerce customers use voice assistants for product research. Voice shopping sales reached $40 billion by 2022, with 22% of consumers now making direct purchases using mobile voice assistants.

Augmented Reality is another game-changer. Over 90% of Americans either use or are open to using AR for shopping, with 98% of those who have used AR finding it helpful. This technology significantly reduces purchase uncertainty by allowing virtual try-ons and product visualizations.

The Mobile Conversion Challenge: Traffic vs Sales

High Traffic, Lower Conversions

Here’s where things get interesting for your ecommerce prospects. Mobile devices account for 58% of all website traffic and 54.8% of global website traffic in 2024. In Q1 2024, smartphones were responsible for over 75% of retail site visits in the US.

But here’s the conversion conundrum: mobile website conversion rates typically hover around 2% to 2.3%, while desktop conversion rates range from 3% to 5.06%. This gap represents a massive opportunity for optimization.

However, the story changes dramatically with mobile apps. Mobile app conversion rates can be 157% higher than mobile web conversion, with brands reporting 63% higher app conversion rates compared to mobile web.

Average Order Value: Desktop Still Leads

Desktop average order value remains $40 higher than mobile, with desktop AOV ranging from $146 to $151 compared to mobile’s $85 to $98. This 78% difference suggests consumers still prefer desktop for larger, more considered purchases.

Almost half (49%) of mobile users compare pricing of products or services on their smartphones, indicating mobile’s strength in the research phase of the shopping experience.

🎯 Targeting ecommerce companies struggling with mobile conversion? Find verified contact details for CTOs and Marketing Directors Get Started | 3-day free trial

Major Mobile Commerce Challenges

The Cart Abandonment Crisis

Mobile cart abandonment rates are exceptionally high, ranging from 80.2% to 85.65%. This means approximately four out of every five mobile shopping carts are abandoned before purchase completion.

The good news? Strategic optimization of the mobile checkout experience can lead to a 20% reduction in cart abandonment, translating directly into higher conversion rates and recovered revenue.

Speed Kills Conversions

Performance is absolutely critical on mobile devices. Every 0.1-second delay in mobile site speed can reduce conversion rates by 8.4%. Mobile sites that load in two seconds or less experience a 15% higher conversion rate than average mobile sites.

The threshold for user patience is clear: 63% of users will abandon a mobile page if its load time exceeds four seconds. Speed isn’t just a nice-to-have—it’s a fundamental requirement for mobile conversion success.

User Experience Barriers

As many as 67% of mobile users state that “pages and links being too small to click on” is a barrier to mobile shopping. Additional UX challenges include:

• 26% of mobile shoppers encounter issues at the checkout stage
• 51% find navigating some shopping apps difficult
• 46% struggle with product images that are too small
• Only 12% of consumers believe mobile websites offer the most convenient way to shop

Shockingly, almost 24% of the top one million most popular websites are not mobile-friendly, representing a massive missed opportunity.

Security Concerns

Consumer trust remains a significant hurdle. 42% of customers express apprehension regarding security when shopping on mobile devices, and 41% worry specifically about payment security within shopping apps.

The consequences of poor mobile experience are severe: 88% of mobile shoppers report having faced at least one negative experience, and 60% of mobile shoppers are less likely to revisit a web store after a single bad experience.

Top Mobile Commerce Apps Shaping the Industry

The App Store Leaders

Time in shopping apps reached over 100 billion hours spent globally in 2021, demonstrating massive user engagement. The leading shopping applications in the US market include:

• Shop
• Temu
• Walmart
• SHEIN
• Amazon Shopping
• Best Buy
• Target
• Etsy

Consumers spend approximately 10 minutes per session in shopping apps, with users globally dedicating over 41.9 billion hours to using shopping apps in 2024, marking a 7.4% increase from the previous year.

What Makes Apps Successful

Leading shopping apps share several key characteristics that drive user preference and engagement:

• Speed and frictionless experience with streamlined navigation
• AI-driven personalization and tailored content
• Clean design and intuitive interfaces with high-quality visuals
• Exclusive content and offers available only through the app
• AR integration for virtual try-ons and product visualization
• Strategic push notifications for re-engagement and promotions

The Future of Mobile Commerce

5G: The Game Changer

The rollout of 5G technology is anticipated to increase mobile commerce by 50%, potentially contributing to sales figures reaching $6 trillion by 2027. The enhanced speed and lower latency will enable smoother, more immersive shopping experiences with richer media and more responsive AR/VR applications.

Digital Wallet Dominance

Digital wallets now account for 52% of mobile transactions and 60% of all digital transactions worldwide. By 2026, 80% of smartphone users will utilize mobile payments.

60% of consumers use contactless payments at least once a month in 2024, indicating this trend is here to stay. The convenience and perceived security of digital wallets are reshaping payment expectations.

BNPL and Conscious Commerce

Buy Now, Pay Later (BNPL) services have experienced explosive growth, expanding by 400% in the past three years. These options make larger purchases more accessible, particularly on mobile devices.

Sustainability is also becoming a key factor, with consumers increasingly valuing businesses that offer green shipping options and sustainable product lines, especially among younger demographics.

📱 Ready to capitalize on mobile commerce trends? Salesso: Find Decision-Makers at Mobile-First Ecommerce Companies Advanced filters for targeting mobile commerce leaders Get Prospects Now

Mobile Commerce Examples and Use Cases

Omnichannel Shopping Behavior

80% of shoppers have used a mobile phone while inside a physical store for activities like checking product reviews, comparing prices, or finding alternative store locations. 72% of US consumers use their mobile devices to search for products while physically shopping in-store.

This behavior highlights the importance of seamless omnichannel experiences where mobile devices serve as research assistants and price comparators, even in brick-and-mortar environments.

Mobile-First Shopping Motivations

The primary drivers for mobile shopping include:

• 61% of American adults consider mobile shopping essential for online shopping convenience
• 76% of shoppers make purchases via mobile because it saves them time
• Quick, mission-focused purchases for single items or urgent needs
• Discovery and research before making final purchase decisions

Market Insights and Industry Analysis

Geographic Variations

While global trends show consistent mobile commerce growth, regional variations exist:

• US mobile commerce represents a mature market with steady growth
• Asian markets often show higher mobile-first adoption rates
• European markets balance between mobile and desktop usage patterns
• Emerging markets frequently leap-frog directly to mobile-first commerce

Sector-Specific Insights

Different ecommerce sectors show varying mobile adoption patterns:

• Fashion and apparel: High mobile browsing, mixed conversion patterns
• Electronics: Research-heavy mobile usage, often desktop completion
• Groceries and essentials: Increasing mobile app adoption for convenience
• Luxury goods: Still prefer desktop for high-value purchases

🚀 Targeting specific ecommerce verticals? Salesso’s Industry Filters Help You Find the Right Prospects Fashion | Electronics | Home & Garden | Beauty | More Start Targeting

Frequently Asked Questions