How to Add Admin to LinkedIn Company Page

You’ve built a LinkedIn company page. Followers are growing. Content is going out.

But you’re doing everything yourself — and that’s a problem.

Whether you’re bringing in a team member to handle content, a colleague to run ads, or an agency to manage your presence, adding an admin to your LinkedIn company page is one of the most important things you can do to scale your LinkedIn strategy.

The process is straightforward once you know where to look. This guide walks you through every step — roles, permissions, how to add admins on desktop and mobile, and the mistakes that trip people up.

Let’s get into it.

Why Admin Access on LinkedIn Actually Matters

LinkedIn isn’t just a social network. It’s a business development engine.

Over 65 million decision-makers are active on LinkedIn. 4 out of 5 LinkedIn members drive business decisions at their companies. And companies with complete, actively managed LinkedIn pages receive 30% more weekly views than those that go unmanaged.

Here’s the reality: you cannot grow a LinkedIn company page alone.

Content needs to go out consistently. Ads need to be set up and monitored. Analytics need to be reviewed. Sponsored messages need to be drafted. When one person holds all the keys, things slow down, fall through the cracks, or simply don’t happen.

Adding the right admins — with the right roles — fixes that.

LinkedIn Company Page Admin Roles Explained

Before you add anyone, understand what you’re giving them access to. LinkedIn offers five distinct admin roles, each with a different level of access.

Super Admin

This is the highest level of access. A Super Admin can do everything — manage other admins, edit page information, publish content, access analytics, run ads, and more. You should only assign this role to people you completely trust. Think: co-founders, senior marketing leads, or your most trusted agency partner.

Content Admin

Content Admins can create and publish posts, respond to comments, and manage organic content. They cannot change page settings or add/remove other admins. This is the right role for content creators, social media managers, or anyone responsible for day-to-day posting.

Curator

Curators can suggest content to be shared on the page but cannot publish directly. This is a good role for team members who contribute ideas but shouldn’t have publishing control.

Analyst

Analysts can view page analytics and follower data but cannot make any changes. This role is useful for data teams, strategists, or clients who need reporting access without edit rights.

Sponsored Content Poster

This role is specifically for running LinkedIn ads. Sponsored Content Posters can create and manage paid campaigns on behalf of the page. Assign this to your paid media team or advertising agency.

Pro tip: Most growing businesses operate with one Super Admin internally, a Content Admin for their marketing team, and a Sponsored Content Poster for their ad agency. Keep it clean. Don’t over-assign.

How to Add Admin to LinkedIn Company Page (Desktop — Step by Step)

Here’s the exact process to add an admin on desktop.

Step 1: Go to your LinkedIn company page

Log in to LinkedIn and navigate to your company page. You’ll find it under “My Pages” in the left sidebar on your homepage, or by searching your company name directly.

Step 2: Click “Admin tools” in the top right

Once you’re on your page, look at the top right corner. You’ll see an “Admin tools” dropdown. Click it.

Step 3: Select “Manage admins”

From the dropdown menu, click “Manage admins.” This opens your admin management panel, where you can see all current admins and their roles.

Step 4: Click “Add admin”

You’ll see a blue “Add admin” button. Click it to begin adding a new admin.

Step 5: Search for the person by name

Type the name of the person you want to add. They must be a 1st-degree connection on LinkedIn for you to add them. If they’re not connected yet, you’ll need to connect with them first before adding them as an admin.

Step 6: Select their role

Once you find the right person, choose the appropriate admin role from the dropdown (Super Admin, Content Admin, Curator, Analyst, or Sponsored Content Poster).

Step 7: Click “Save”

Hit “Save” and you’re done. LinkedIn will notify the person that they’ve been added as an admin. They’ll now have access based on their assigned role.

How to Add Admin to LinkedIn Company Page on Mobile

The steps on mobile are slightly different. Here’s how to do it on the LinkedIn app.

Step 1: Open the LinkedIn app and tap the “My Network” icon at the bottom.

Step 2: Scroll down and tap on your company page under “Pages you manage.”

Step 3: Tap the three dots (⋯) at the top right of your page to open settings.

Step 4: Tap “Page admins” from the settings menu.

Step 5: Tap “Add admin,” search for the person by name, select their role, and confirm.

The same 1st-degree connection requirement applies on mobile. The person must already be in your network.

Common Mistakes When Adding LinkedIn Page Admins

These are the errors that catch people off guard.

The person isn’t a 1st-degree connection

LinkedIn only allows you to add people you’re directly connected with as admins. If you’re trying to add an agency contact or a new team member you haven’t connected with yet, send a connection request first and wait for acceptance before proceeding.

You’re not a Super Admin yourself

Only Super Admins can add or remove other admins. If you’re a Content Admin or another role, you won’t see the “Manage admins” option. You’ll need to ask your page’s Super Admin to make the change.

The page isn’t properly set up

If your company page was recently created and is still in the setup phase, admin management features may be limited. Complete your page setup first — add a logo, cover image, company description, and website URL — before trying to manage admin roles.

Adding too many Super Admins

This is a subtle mistake. Every Super Admin has the ability to remove other admins — including you. Keep the Super Admin role tightly controlled. Give content and analytics access through lower-privilege roles wherever possible.

Not revoking access when someone leaves

When a team member leaves or an agency contract ends, remove their admin access immediately. Former employees or vendors retaining page access is a real security risk. Make it a standard part of your offboarding process.

How to Remove a LinkedIn Page Admin

Removing admin access is just as important as adding it.

Go to Admin tools → Manage admins, find the person you want to remove, click the pencil icon next to their name, and select “Remove.” Confirm the removal and their access is revoked immediately.

Do this any time a team member changes roles, leaves the company, or your agency relationship ends.

How to Change an Admin’s Role

Need to upgrade someone from Content Admin to Super Admin? Or downgrade access after a role change?

Go to Admin tools → Manage admins, click the pencil icon next to the person’s name, select the new role from the dropdown, and save. The change takes effect immediately.

Best Practices for Managing LinkedIn Page Admins

Getting admin access set up correctly is step one. Managing it well over time is what keeps your LinkedIn presence secure and effective.

Audit your admin list quarterly. LinkedIn pages can accumulate admins over time — former employees, old agencies, past contractors. Set a reminder every three months to review who has access and why.

Match roles to responsibilities. Don’t give Super Admin access to someone who only needs to post content. Give people exactly the level of access they need to do their job — nothing more.

Document your admin structure. Keep a simple internal record of who has what role and why. This is especially important for growing teams where page access is shared across departments.

Use a company email for your primary Super Admin. If the main Super Admin account is tied to a personal email and that person leaves, regaining control of the page can become complicated. Use a role-based company email where possible.

Train new admins before giving access. Even a 15-minute walkthrough of LinkedIn page best practices prevents costly mistakes — accidental posts, wrong audience targeting, or misused ad budgets.

From Managing a Page to Generating Real Pipeline on LinkedIn

Managing your LinkedIn company page is just the beginning.

LinkedIn has over 1 billion members, with 65 million decision-makers actively using the platform. But simply posting content and managing your page isn’t what turns LinkedIn into a lead generation machine.

The companies seeing real pipeline from LinkedIn aren’t just posting — they’re running systematic outbound campaigns that identify the right prospects, craft personalized messaging sequences, and consistently book qualified meetings.

That’s where most page managers hit a wall. Content goes out. Followers grow. But actual conversations with potential clients? Those require a different strategy entirely.

Conclusion

Adding an admin to your LinkedIn company page takes less than five minutes once you know the steps. The real work is in getting the right people in the right roles — and keeping that access list clean and current.

Here’s the quick recap:

• Go to your page → Admin tools → Manage admins → Add admin
• The person must be a 1st-degree LinkedIn connection
• Match roles to responsibilities: Super Admin, Content Admin, Curator, Analyst, or Sponsored Content Poster
• Audit your admin list quarterly and remove access when it’s no longer needed
• Only Super Admins can add or remove other admins

Get your team set up with the right access, and your LinkedIn company page becomes a shared asset — not a one-person bottleneck.

And if you’re ready to turn that LinkedIn presence into actual pipeline, SalesSo’s outbound team can build the complete system for you.