How to Add Charts to Notebooks in Amplitude

Your Amplitude charts are only as powerful as the stories they tell.

You can have the most detailed funnel analysis or the sharpest retention curve on your dashboard — but if it lives in isolation, without context, without narrative, without direction, it’s just a pretty graph. Nobody acts on a chart they don’t understand. Nobody rallies around data they can’t read.

That’s exactly why Amplitude Notebooks exist. And that’s exactly why knowing how to add charts to them changes how your team operates.

Amplitude now serves over 4,500 customers — including Atlassian, PayPal, Walmart, and NBC — and one of the most underused features across the board is the Notebook. In 2024 alone, Amplitude helped its customers answer nearly four million questions from their data. The teams that translated those answers into aligned action? They used Notebooks.

This guide walks you through every method to add charts to Amplitude Notebooks — from scratch creation to editing, rearranging, and sharing — so you can start building analysis that actually drives decisions.

What Are Amplitude Notebooks

Amplitude Notebooks are documents built inside the analytics platform that combine text, images, videos, charts, chart takeaways, and summary metrics into a single shareable view.

Think of them as the bridge between raw data and team understanding. Instead of forwarding a chart link and hoping your colleague interprets it correctly, a Notebook lets you embed that chart alongside written context, key callouts, and follow-up commentary — all in one place.

Teams use Notebooks to:

• Report on the performance of new features, offers, campaigns, and experiments
• Explain ad hoc analysis, behavioral patterns, and engagement trends
• Document the impact of product launches and A/B tests
• Teach teammates how to ask and answer questions with data

According to Amplitude, teams that use Notebooks report faster, more productive discussions and better cross-functional collaboration around data. That’s not a small thing — in organizations where data literacy varies across departments, Notebooks level the field.

Why Adding Charts to Notebooks Matters

Here’s the real problem most teams face: the context behind an analysis lives in Slack, in a presentation deck, in a lengthy email thread, or in someone’s head. The chart is in Amplitude. The explanation is somewhere else entirely.

This fragmentation slows everything down.

When stakeholders need to understand a chart, they either wait for a meeting or go back and forth with an analyst to get the full picture. Amplitude’s own research found this was a major pain point for data-savvy teams who already practiced data storytelling — the insights and the context were always in different places.

Notebooks solve that. When you add a chart to a Notebook and surround it with narrative, you’re creating a self-contained data story that anyone can read, reference, and act on — without needing to track down the person who built it.

Over 3,000 Notebooks have been created by Amplitude users since the feature launched. The teams using them consistently report that stakeholders walk away from Notebook reviews with clearer understanding and faster decisions.

Before You Add Charts: Create a Notebook

You have two entry points for creating a Notebook in Amplitude.

From the main navigation: Click Create > Notebook. This opens a blank Notebook editor where you can start adding content from scratch.

From inside a chart: Click + Add to at the top of any chart, then select Create a new notebook. This simultaneously creates the Notebook and adds the chart you’re currently working on — saving you a step.

Both methods land you in the same Notebook editor. Once you’re there, you’re ready to start building.

Note: Notebooks are available on Amplitude’s Growth, Enterprise, and Scholarship plans. The free Starter plan — which supports up to 50,000 Monthly Tracked Users — does not include Notebook functionality. If you’re evaluating whether to upgrade, Notebooks alone are often the deciding factor for teams that collaborate heavily.

How to Add a Chart from Inside the Chart

This is the fastest method and the one most people discover first.

When you’re viewing any saved chart in Amplitude, look for the + Add to button in the top-right area of the chart interface. Click it and a dropdown appears showing all your dashboards and Notebooks.

Scroll through the list to find the Notebook you want to add the chart to. Click it. The chart is now embedded in that Notebook.

If you want to create a brand new Notebook at the same time, select Create a new notebook from that same dropdown. Amplitude will open the new Notebook with your chart already inside.

There’s also a secondary path: from the More dropdown on a saved chart, click Open Notebook View. This opens a fly-out panel on the right side of your screen where you can preview how the chart looks inside a Notebook. From there, select the Notebook you want and click + Add chart to notebook.

The chart is embedded immediately. No export. No copy-paste. One click.

How to Add a Chart from Inside the Notebook

Once you’re working inside a Notebook, adding charts is just as direct.

Hover your cursor over the area in the Notebook where you want the chart to appear. A + Add icon (sometimes displayed as an arrow or plus button) will appear at that position. Click it.

A menu of content options will appear. Select Existing Chart to browse and add a chart you’ve already built and saved in Amplitude.

If you haven’t built the chart yet, select Create New Chart — this opens the chart builder, and once you save the chart, it drops into the Notebook automatically.

After selecting an existing chart, browse the list that populates. When you find the chart you want, click the Add Item button next to it. The chart is added to your Notebook at the position you selected.

You can repeat this process for as many charts as you need. Notebooks support multiple charts embedded in sequence, each with its own callout box and summary metrics.

Pro tip: Amplitude supports rich text formatting in text blocks via standard keyboard shortcuts like CMD/CTRL + B for bold. You can also use Markdown notation directly in text blocks. For teams already comfortable with Markdown, Notebooks feel immediately familiar.

How to Edit Charts Within a Notebook

Adding a chart is step one. Making it communicate clearly is step two.

Once a chart is embedded in your Notebook, hover over it. A pen icon will appear — click it to enter edit mode for that chart.

From edit mode, you can:

• Select a callout box type — choose from several callout formats that appear above the chart, or opt for no callout at all
• Add custom text to the callout — write the interpretation, the key finding, or the next step directly above the chart
• Include metrics from the Metric Trackers dropdown — pull in specific tracked metrics to appear alongside the visualization

This is where the real storytelling happens. A chart without a callout is data. A chart with a callout explaining what it means, why it changed, and what to do next — that’s insight.

Customizing Chart Legends and Y-Axis for Clarity

Charts inside Notebooks are live. They’re not screenshots. That means you can also adjust display elements to make them more readable before adding context.

Custom legend labels: If your chart uses multiple group-bys and the default segment names are unclear, click the legend label you want to change and type a new description. This makes charts with multiple segments immediately readable to people who didn’t build the analysis.

Custom Y-axis: If the default scale doesn’t fit the data range well, click the Y-axis on the chart. The Custom Y-axis modal opens. Adjust the range so the visualization communicates the trend clearly rather than compressing or exaggerating it.

Note: Custom legend labels don’t carry over to the breakdown data table below the chart — but for Notebook storytelling purposes, the legend clarity is what matters most to the reader.

Rearranging Content in Your Notebook

Notebooks aren’t static. You can move content around after adding it.

Amplitude supports drag-and-drop rearranging for all content blocks — text, charts, images, videos, and metrics. Hover over any block until the move icon appears, then drag it to the position you want.

This means you can structure a Notebook the way you’d structure a narrative: open with the summary, support it with charts, add detail where needed, and close with next steps or recommended actions. The order of content shapes how readers interpret the story.

For teams doing weekly or monthly performance reporting, this flexibility makes it possible to build Notebook templates that follow the same structure every cycle — just swap in updated charts.

Sharing Your Notebook with Your Team

A Notebook is only valuable if the right people can see it.

Amplitude gives you multiple sharing options depending on your audience.

Internal sharing: Anyone in your Amplitude organization can find and view Notebooks marked as listed. Admins and managers can always access saved Notebooks regardless of listing status.

Public links: Click Share in the top-right corner of your Notebook and navigate to the Public Link tab. Generate a public link and send it to anyone — including people outside your Amplitude organization. They don’t need an account to view it.

Keep in mind: Amplitude caches charts for 10 minutes, so public link viewers may see data that’s up to 10 minutes old. Revoked public links redirect to a 404 page and cannot be re-enabled.

Embed codes: For teams that work in Confluence, WordPress, or internal wikis, Amplitude supports embedding Notebooks directly. Go to Share > Embed tab, toggle the switch On, and copy the embed code. Paste it into any tool that accepts embeds, and the Notebook becomes visible to unauthenticated users — the same way a public link works, but surfaced inside another platform.

Limitations to know: Annotations are not accessible in Notebooks. Experiment results charts don’t support public links. The Journeys chart also isn’t visible via Notebook public links — share that one via its direct chart link instead.

Chart Types That Don’t Work in Notebooks

Not every chart type in Amplitude is compatible with Notebooks. Before building your analysis plan, note the following:

Amplitude Notebooks do not support:

• BMP image format for any embedded images
• Personas charts
• Pathfinder Users charts

If your analysis depends on Pathfinder Users, you’ll need to share that chart directly rather than embedding it in a Notebook. For everything else, Notebooks handle the full range of Amplitude chart types.

Organizing Notebooks in Team Spaces

Once you’ve built several Notebooks, organization becomes important.

Amplitude’s Team Spaces let you house related dashboards, charts, and Notebooks in one location. Team members who join a Team Space are automatically subscribed to email updates whenever new content is added — so your audience doesn’t have to remember to check.

This is particularly valuable for recurring analyses: feature launch reports, experiment summaries, weekly retention reviews. Build the Notebook once, update it on cadence, and your team always has the latest version in the same place.

<br style=”clear: both;” />

Tips for Getting the Most Out of Amplitude Notebooks

Start with the story, not the data. Before adding charts, write out the key finding or question you’re trying to answer. That framing will guide which charts to include and in what order.

Use callout boxes deliberately. Every chart you embed should have a callout that states the insight explicitly. Don’t make readers guess what a trend means.

Keep Notebooks focused. A Notebook that tries to cover six different topics loses the reader. Build one Notebook per analysis question, feature, or time period.

Link to Notebooks in Slack and email. Amplitude’s Slack integration lets you bring chart previews directly into conversations. Pair that with a Notebook link and you give your team both the quick view and the full story.

Let readers explore. Anyone viewing a Notebook can click directly on any embedded chart to open the full query and explore the analysis themselves. This turns a Notebook into an entry point for curiosity — not just a static report.

According to Amplitude’s 2024 year-in-review data, customers used templates over 790,000 times — a signal that accessibility and repeatability in analysis workflows drive adoption across entire organizations. Notebooks follow the same principle: when data storytelling is easy to produce and easy to consume, teams use data more.

Conclusion

Adding charts to Amplitude Notebooks isn’t just a feature walkthrough — it’s a workflow shift.

The teams that build data cultures don’t just give people access to numbers. They build systems that make those numbers readable, contextual, and actionable. Amplitude Notebooks are that system. Whether you’re reporting on a product launch, documenting an experiment, or sharing retention trends with a cross-functional team, Notebooks give your charts the context they need to drive real decisions.

Start with one chart. Add one callout. Share one Notebook.

That’s how data stops being a dashboard nobody reads and starts being the thing that moves your team forward.

And if the next move is building a pipeline that runs just as systematically — cold email, LinkedIn outreach, and calling campaigns powered by real audience targeting — SalesSo is the team to call.

Your Amplitude charts are only as powerful as the stories they tell.

You can have the most detailed funnel analysis or the sharpest retention curve on your dashboard — but if it lives in isolation, without context, without narrative, without direction, it’s just a pretty graph. Nobody acts on a chart they don’t understand. Nobody rallies around data they can’t read.

That’s exactly why Amplitude Notebooks exist. And that’s exactly why knowing how to add charts to them changes how your team operates.

Amplitude now serves over 4,500 customers — including Atlassian, PayPal, Walmart, and NBC — and one of the most underused features across the board is the Notebook. In 2024 alone, Amplitude helped its customers answer nearly four million questions from their data. The teams that translated those answers into aligned action? They used Notebooks.

This guide walks you through every method to add charts to Amplitude Notebooks — from scratch creation to editing, rearranging, and sharing — so you can start building analysis that actually drives decisions.

What Are Amplitude Notebooks

Amplitude Notebooks are documents built inside the analytics platform that combine text, images, videos, charts, chart takeaways, and summary metrics into a single shareable view.

Think of them as the bridge between raw data and team understanding. Instead of forwarding a chart link and hoping your colleague interprets it correctly, a Notebook lets you embed that chart alongside written context, key callouts, and follow-up commentary — all in one place.

Teams use Notebooks to:

• Report on the performance of new features, offers, campaigns, and experiments
• Explain ad hoc analysis, behavioral patterns, and engagement trends
• Document the impact of product launches and A/B tests
• Teach teammates how to ask and answer questions with data

According to Amplitude, teams that use Notebooks report faster, more productive discussions and better cross-functional collaboration around data. That’s not a small thing — in organizations where data literacy varies across departments, Notebooks level the field.

Why Adding Charts to Notebooks Matters

Here’s the real problem most teams face: the context behind an analysis lives in Slack, in a presentation deck, in a lengthy email thread, or in someone’s head. The chart is in Amplitude. The explanation is somewhere else entirely.

This fragmentation slows everything down.

When stakeholders need to understand a chart, they either wait for a meeting or go back and forth with an analyst to get the full picture. Amplitude’s own research found this was a major pain point for data-savvy teams who already practiced data storytelling — the insights and the context were always in different places.

Notebooks solve that. When you add a chart to a Notebook and surround it with narrative, you’re creating a self-contained data story that anyone can read, reference, and act on — without needing to track down the person who built it.

Over 3,000 Notebooks have been created by Amplitude users since the feature launched. The teams using them consistently report that stakeholders walk away from Notebook reviews with clearer understanding and faster decisions.

Before You Add Charts: Create a Notebook

You have two entry points for creating a Notebook in Amplitude.

From the main navigation: Click Create > Notebook. This opens a blank Notebook editor where you can start adding content from scratch.

From inside a chart: Click + Add to at the top of any chart, then select Create a new notebook. This simultaneously creates the Notebook and adds the chart you’re currently working on — saving you a step.

Both methods land you in the same Notebook editor. Once you’re there, you’re ready to start building.

Note: Notebooks are available on Amplitude’s Growth, Enterprise, and Scholarship plans. The free Starter plan — which supports up to 50,000 Monthly Tracked Users — does not include Notebook functionality. If you’re evaluating whether to upgrade, Notebooks alone are often the deciding factor for teams that collaborate heavily.

How to Add a Chart from Inside the Chart

This is the fastest method and the one most people discover first.

When you’re viewing any saved chart in Amplitude, look for the + Add to button in the top-right area of the chart interface. Click it and a dropdown appears showing all your dashboards and Notebooks.

Scroll through the list to find the Notebook you want to add the chart to. Click it. The chart is now embedded in that Notebook.

If you want to create a brand new Notebook at the same time, select Create a new notebook from that same dropdown. Amplitude will open the new Notebook with your chart already inside.

There’s also a secondary path: from the More dropdown on a saved chart, click Open Notebook View. This opens a fly-out panel on the right side of your screen where you can preview how the chart looks inside a Notebook. From there, select the Notebook you want and click + Add chart to notebook.

The chart is embedded immediately. No export. No copy-paste. One click.

How to Add a Chart from Inside the Notebook

Once you’re working inside a Notebook, adding charts is just as direct.

Hover your cursor over the area in the Notebook where you want the chart to appear. A + Add icon (sometimes displayed as an arrow or plus button) will appear at that position. Click it.

A menu of content options will appear. Select Existing Chart to browse and add a chart you’ve already built and saved in Amplitude.

If you haven’t built the chart yet, select Create New Chart — this opens the chart builder, and once you save the chart, it drops into the Notebook automatically.

After selecting an existing chart, browse the list that populates. When you find the chart you want, click the Add Item button next to it. The chart is added to your Notebook at the position you selected.

You can repeat this process for as many charts as you need. Notebooks support multiple charts embedded in sequence, each with its own callout box and summary metrics.

Pro tip: Amplitude supports rich text formatting in text blocks via standard keyboard shortcuts like CMD/CTRL + B for bold. You can also use Markdown notation directly in text blocks. For teams already comfortable with Markdown, Notebooks feel immediately familiar.

How to Edit Charts Within a Notebook

Adding a chart is step one. Making it communicate clearly is step two.

Once a chart is embedded in your Notebook, hover over it. A pen icon will appear — click it to enter edit mode for that chart.

From edit mode, you can:

• Select a callout box type — choose from several callout formats that appear above the chart, or opt for no callout at all
• Add custom text to the callout — write the interpretation, the key finding, or the next step directly above the chart
• Include metrics from the Metric Trackers dropdown — pull in specific tracked metrics to appear alongside the visualization

This is where the real storytelling happens. A chart without a callout is data. A chart with a callout explaining what it means, why it changed, and what to do next — that’s insight.

Customizing Chart Legends and Y-Axis for Clarity

Charts inside Notebooks are live. They’re not screenshots. That means you can also adjust display elements to make them more readable before adding context.

Custom legend labels: If your chart uses multiple group-bys and the default segment names are unclear, click the legend label you want to change and type a new description. This makes charts with multiple segments immediately readable to people who didn’t build the analysis.

Custom Y-axis: If the default scale doesn’t fit the data range well, click the Y-axis on the chart. The Custom Y-axis modal opens. Adjust the range so the visualization communicates the trend clearly rather than compressing or exaggerating it.

Note: Custom legend labels don’t carry over to the breakdown data table below the chart — but for Notebook storytelling purposes, the legend clarity is what matters most to the reader.

Rearranging Content in Your Notebook

Notebooks aren’t static. You can move content around after adding it.

Amplitude supports drag-and-drop rearranging for all content blocks — text, charts, images, videos, and metrics. Hover over any block until the move icon appears, then drag it to the position you want.

This means you can structure a Notebook the way you’d structure a narrative: open with the summary, support it with charts, add detail where needed, and close with next steps or recommended actions. The order of content shapes how readers interpret the story.

For teams doing weekly or monthly performance reporting, this flexibility makes it possible to build Notebook templates that follow the same structure every cycle — just swap in updated charts.

Sharing Your Notebook with Your Team

A Notebook is only valuable if the right people can see it.

Amplitude gives you multiple sharing options depending on your audience.

Internal sharing: Anyone in your Amplitude organization can find and view Notebooks marked as listed. Admins and managers can always access saved Notebooks regardless of listing status.

Public links: Click Share in the top-right corner of your Notebook and navigate to the Public Link tab. Generate a public link and send it to anyone — including people outside your Amplitude organization. They don’t need an account to view it.

Keep in mind: Amplitude caches charts for 10 minutes, so public link viewers may see data that’s up to 10 minutes old. Revoked public links redirect to a 404 page and cannot be re-enabled.

Embed codes: For teams that work in Confluence, WordPress, or internal wikis, Amplitude supports embedding Notebooks directly. Go to Share > Embed tab, toggle the switch On, and copy the embed code. Paste it into any tool that accepts embeds, and the Notebook becomes visible to unauthenticated users — the same way a public link works, but surfaced inside another platform.

Limitations to know: Annotations are not accessible in Notebooks. Experiment results charts don’t support public links. The Journeys chart also isn’t visible via Notebook public links — share that one via its direct chart link instead.

Chart Types That Don’t Work in Notebooks

Not every chart type in Amplitude is compatible with Notebooks. Before building your analysis plan, note the following:

Amplitude Notebooks do not support:

• BMP image format for any embedded images
• Personas charts
• Pathfinder Users charts

If your analysis depends on Pathfinder Users, you’ll need to share that chart directly rather than embedding it in a Notebook. For everything else, Notebooks handle the full range of Amplitude chart types.

Organizing Notebooks in Team Spaces

Once you’ve built several Notebooks, organization becomes important.

Amplitude’s Team Spaces let you house related dashboards, charts, and Notebooks in one location. Team members who join a Team Space are automatically subscribed to email updates whenever new content is added — so your audience doesn’t have to remember to check.

This is particularly valuable for recurring analyses: feature launch reports, experiment summaries, weekly retention reviews. Build the Notebook once, update it on cadence, and your team always has the latest version in the same place.

<br style=”clear: both;” />

Tips for Getting the Most Out of Amplitude Notebooks

Start with the story, not the data. Before adding charts, write out the key finding or question you’re trying to answer. That framing will guide which charts to include and in what order.

Use callout boxes deliberately. Every chart you embed should have a callout that states the insight explicitly. Don’t make readers guess what a trend means.

Keep Notebooks focused. A Notebook that tries to cover six different topics loses the reader. Build one Notebook per analysis question, feature, or time period.

Link to Notebooks in Slack and email. Amplitude’s Slack integration lets you bring chart previews directly into conversations. Pair that with a Notebook link and you give your team both the quick view and the full story.

Let readers explore. Anyone viewing a Notebook can click directly on any embedded chart to open the full query and explore the analysis themselves. This turns a Notebook into an entry point for curiosity — not just a static report.

According to Amplitude’s 2024 year-in-review data, customers used templates over 790,000 times — a signal that accessibility and repeatability in analysis workflows drive adoption across entire organizations. Notebooks follow the same principle: when data storytelling is easy to produce and easy to consume, teams use data more.

Conclusion

Adding charts to Amplitude Notebooks isn’t just a feature walkthrough — it’s a workflow shift.

The teams that build data cultures don’t just give people access to numbers. They build systems that make those numbers readable, contextual, and actionable. Amplitude Notebooks are that system. Whether you’re reporting on a product launch, documenting an experiment, or sharing retention trends with a cross-functional team, Notebooks give your charts the context they need to drive real decisions.

Start with one chart. Add one callout. Share one Notebook.

That’s how data stops being a dashboard nobody reads and starts being the thing that moves your team forward.

And if the next move is building a pipeline that runs just as systematically — cold email, LinkedIn outreach, and calling campaigns powered by real audience targeting — SalesSo is the team to call.