How to Create a LinkedIn Page for Your Company

So you’ve decided to create a LinkedIn page for your company — great call. LinkedIn has over 1 billion members, and more importantly, it’s home to 65 million decision-makers actively looking to connect, learn, and buy. If your company isn’t there yet, you’re leaving real money on the table.

The good news? Setting up a LinkedIn company page takes less than 15 minutes. This guide walks you through every step, no fluff.

Why Your Company Needs a LinkedIn Page

Before we dive in, let’s be quick about the “why” — because the numbers speak for themselves.

• 80% of B2B leads generated through social media come from LinkedIn (LinkedIn, 2024)
• Companies with complete LinkedIn pages get 30% more weekly views
• LinkedIn content generates 15x more impressions than job postings alone
• 4 out of 5 LinkedIn members drive business decisions at their companies

If your buyers are in B2B, they’re almost certainly on LinkedIn. Your company page is your digital storefront there.

How to Create a LinkedIn Page for Your Company

Let’s get into it. Here’s everything you need, step by step.

What You Need Before You Start

Make sure you have these ready before creating your page:

• A personal LinkedIn account (you must be a real user with a profile at least 7 days old)
• A verified email address on your LinkedIn account
• Your company name and website URL
• Your company logo (300 x 300 px minimum, PNG or JPG)
• A cover image (1128 x 191 px recommended)
• A short company description (250–2,000 characters)

Step 1 — Log Into LinkedIn and Navigate to Page Creation

1. Go to linkedin.com and log into your personal account.
2. Click the “Work” grid icon (9 dots) in the top-right corner of the navigation bar.
3. Scroll down and click “Create a Company Page +” at the very bottom of the dropdown.

Pro Tip: You won’t see the “Create a Company Page” option if your account is too new or doesn’t have a verified email. Fix that first.

Step 2 — Choose Your Page Type

LinkedIn gives you four options:

• Company — For most businesses. Pick this one if you’re unsure.
• Showcase Page — A sub-page to highlight a specific product or division under an existing company.
• Educational Institution — Schools, universities, training platforms.
• Small Business — Fewer than 200 employees. Simplified setup.

For most readers here, select “Company.”

Step 3 — Fill In Your Company Details

This is where your page starts to take shape. Fill in:

• Company name — Use your official brand name exactly as customers know it.
• LinkedIn public URL — LinkedIn auto-fills this. Edit it to match your brand (e.g., /company/yourcompanyname). You can only change this once, so choose carefully.
• Website — Your official domain.
• Industry — Select the closest match from LinkedIn’s dropdown.
• Company size — Pick the employee count range.
• Company type — Public, Private, Non-profit, etc.

Once you’ve filled all fields, click “Create Page.”

Step 4 — Set Up Your Branding

Your page is live — now make it look like a real company.

Upload Your Logo Click “Upload logo” and add a square image (300 x 300 px). This appears everywhere your company is mentioned on LinkedIn, including search results and employee profiles. Don’t skip this — pages without logos get significantly fewer clicks.

Add a Cover Image Click “Upload cover image” and add a banner (1128 x 191 px). Use this space to communicate what you do or show your product in action. Think of it as your billboard.

Write Your Tagline You get 120 characters. Write one clear sentence that tells visitors exactly what problem you solve. Not what you “are” — what you do for them.

Write Your “About” Section This is your elevator pitch. Keep it focused on:

• Who you help
• What you do
• Why it works

Companies that complete their page fully are 2x more likely to be found in LinkedIn search.

Step 5 — Add Your Location and Specialties

Add your office address under the Location section. If you’re fully remote, you can add a city-level location without a street address.

Add Specialties — these act like keywords. Add up to 20 relevant terms (e.g., “lead generation,” “B2B sales,” “cold email”). LinkedIn uses these to surface your page in search results, so be strategic.

Step 6 — Assign Admin Roles

Before you start posting, set up who can manage the page.

Go to Admin Tools → Manage Admins (top right of your company page once created).

LinkedIn offers three admin types:

• Super Admin — Full control: edit page, manage admins, publish content, view analytics.
• Content Admin — Can create and manage posts and content, but can’t change page settings.
• Analyst — Read-only access to page analytics. Useful for reporting.

Always have at least two Super Admins — if one person leaves the company, you don’t want to lose control of the page.

Step 7 — Publish Your First Post

Don’t leave your page empty. The moment your page goes live, publish something.

Ideas for your first post:

• Announcement: “We’re officially on LinkedIn! Here’s what we do and who we help.”
• Value post: A quick tip or stat relevant to your industry.
• Team intro: Introduce a few people behind the brand.

Pages that post at least weekly see 5.6x more followers than pages that post monthly. So build the habit early.

Step 8 — Encourage Employees to Connect Their Profiles

Ask your team to add your company as their current employer on their personal profiles.

Why this matters: Every employee who links to your page extends your organic reach. When they post, your company gets visibility. LinkedIn counts this — pages with more employee connections rank higher in search.

Step 9 — Connect Your Page to LinkedIn Products

A few quick wins while you’re in setup mode:

Enable LinkedIn Career Pages (optional, paid) — if you’re hiring, this is worth it. Companies with Career Pages see 2x more qualified applicants.

Add a “Follow” button to your website — LinkedIn provides an embed code under Admin Tools → Grow Your Following. This turns your website visitors into LinkedIn followers.

Post your LinkedIn page URL in your email signature — a tiny but consistent follower-growth hack.

Step 10 — Track Performance with Analytics

Your page has built-in analytics. Access them via Analytics in your page’s top menu.

Keep an eye on:

• Followers growth — Are people finding and following you?
• Impressions and reach — How far is your content spreading?
• Engagement rate — Are people actually interacting?
• Visitor demographics — Who is visiting your page? (Job function, seniority, industry)

Companies that actively monitor LinkedIn analytics grow their follower base 3x faster than those who post without tracking.

Common Mistakes to Avoid

Getting the page live is step one. Here’s what trips most companies up after:

Incomplete profiles — LinkedIn reports that complete pages get 30% more weekly views. Fill every field.

Inconsistent posting — Sporadic activity tanks your organic reach. Even 2-3 posts a week beats bursts followed by silence.

No employee advocacy — Your team’s networks are your biggest free distribution channel. Use them.

Generic messaging — Your tagline and About section should speak to your ideal customer’s specific pain, not generic corporate speak.

Ignoring analytics — Flying blind means slow growth. Check your numbers monthly at minimum.

Conclusion

Creating a LinkedIn company page takes under 15 minutes — but the setup decisions you make today (your URL, your About copy, your specialties) will compound over time.

To recap:

• Set up a complete profile with logo, cover image, tagline, and description
• Assign multiple admins and connect employee profiles
• Start posting immediately and track performance weekly

LinkedIn isn’t just a profile directory. It’s a live, active channel with 65 million decision-makers — and your company page is your front door.

Get it live, keep it active, and start showing up where your buyers already are.