LinkedIn Company Statistics: The Complete Guide for 2025

Video Content Growth

Video creation on LinkedIn is growing at 2x the rate of other content types. The platform is pivoting hard toward video-first, and companies that embrace this now will dominate their feeds.

Users want to see faces, not just logos. The “face” of your company is becoming as important as your brand colors. Video humanizes B2B in ways text simply cannot.

Mobile Usage Patterns

Here’s something critical: While 74.24% of visits happen on desktop, a growing portion of content consumption happens on mobile devices—especially among executives checking between meetings.

This means your content must work on a 6-inch screen. Long paragraphs look like walls of text on mobile. Break them up. Use line breaks. Make your message readable when someone’s walking to their next meeting.

Hiring Intelligence as a Sales Signal

LinkedIn hosts over 15 million job opportunities. For savvy businesses, this is predictive intelligence.

A company hiring aggressively? They’re spending money and growing. That’s your signal to reach out. A hiring freeze? Maybe not the best time to pitch that enterprise solution.

26% of job posts no longer require degrees, focusing instead on skills-based hiring. This shift tells you exactly what capabilities companies are desperately seeking—and therefore willing to buy solutions for.

Remote Work’s Impact

Post-2020, everything changed. Currently, 52% of remote-capable U.S. employees work hybrid, and 27% are fully remote. While 64% of job postings remain on-site, the highly skilled senior roles you’re targeting are disproportionately remote or hybrid.

This matters because traditional “field sales” is increasingly digital. Your ability to build relationships through LinkedIn and Zoom is now more valuable than golf outings ever were.

Premium Subscription Growth

The 50% growth in premium users over two years signals something important: professionals are willing to invest in their LinkedIn presence. They understand its value for career growth and business development.

When your prospects are paying for premium features, they’re serious users. They’re checking the platform regularly, engaging with content, and receptive to high-quality outreach.

Industry-Specific Engagement

Not all industries perform equally on LinkedIn. Financial Services averages 3.2% engagement—slightly below the platform average but with a loyal, steady audience.

Consumer Goods & Retail hits 3.9% engagement, likely driven by visual content and brand recognition. Utilities and Energy see 3.3%, surprisingly robust for traditionally “boring” industries.

Tech and marketing sectors typically see the fastest follower growth and highest engagement with innovation-focused content.

Device Usage and Implications

That 74.24% desktop usage tells you something crucial about intent. People on LinkedIn at their desks are working. They’re in “business mode.” They’re making decisions about tools, services, and vendors.

Mobile usage happens in those in-between moments—between meetings, during commutes. Different mindset, different content needs. Your strategy should account for both contexts.

The Algorithm’s Priorities

LinkedIn’s algorithm obsesses over “dwell time”—how long someone looks at your post. This explains why carousels (which require swiping and reading) and long-form text posts (with “see more” clicks) perform so well.

The first 60 minutes after posting are critical. Strong early engagement signals quality to the algorithm, which then distributes your content to 2nd and 3rd-degree connections—effectively turning your network into a cold outreach machine.

Posts that get no engagement in the first hour? Basically dead. Which is why posting when your audience is actually online matters so much.

Why This All Matters for Your Business

Look, these aren’t just interesting numbers. They’re a roadmap to where your customers are, when they’re there, what they’re consuming, and how to reach them effectively.

In 2025, LinkedIn has become the central nervous system of B2B commerce. The question isn’t whether you should be there—it’s whether you’re using it strategically or just going through the motions.

The companies winning on LinkedIn aren’t necessarily the ones with the biggest marketing budgets. They’re the ones who understand these statistics and use them to guide their strategy.

Every piece of content you create should consider: What format performs best? When should I post this? How can I maximize dwell time? Who are the decision-makers I’m trying to reach?

If you’re serious about B2B growth in 2025, mastering LinkedIn isn’t optional anymore. It’s the price of entry. The good news? Most of your competitors still treat it like a digital resume platform. That’s your advantage if you move now.

Connecting LinkedIn to Your Broader Strategy

Here’s where it gets practical. LinkedIn shouldn’t exist in isolation—it’s part of a larger lead generation strategy that includes email, calls, and multi-channel touchpoints.

Smart teams use LinkedIn as the anchor of their outreach sequences. They engage with a prospect’s content, send a personalized connection request, and then follow up through verified email addresses to create that “surround sound” effect.

This multi-channel approach generates 287% more responses than single-channel outreach. You can’t just blast cold emails anymore (well, you can—but don’t expect great results).

Modern social selling combines LinkedIn’s visibility with email’s scale. You build credibility on LinkedIn so your emails don’t get ignored. You use email to start conversations with prospects who haven’t accepted your LinkedIn connection yet.

The synergy is what matters. LinkedIn gives you context and credibility. Email gives you reach and automation. Together, they’re unstoppable.