LinkedIn Video Statistics 2026 (Key Data You Must Know)
- Sophie Ricci
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Table of Contents
LinkedIn Video Statistics 2025
- LinkedIn now has over 1.2 billion users globally – representing the world’s decision-making power in one platform
- Approximately 1.77 billion monthly visits – making LinkedIn far more than just a job board
- 4 out of 5 LinkedIn users drive business decisions – providing direct access to buyers, not just entertainment seekers
- Video posts generate 5x higher interaction rates – compared to text or image posts on the platform
- LinkedIn users are 20x more likely to share video content – than any other content format, enabling viral reach
- Video content boosts message retention by 95% compared to text – crucial for explaining complex products or services
- 57% of LinkedIn video views happen on mobile devices – during commutes, lunch breaks, and between meetings
- 58% of LinkedIn users prefer learning about brands and products through video – actively seeking out video content
- Videos under 30 seconds see 200% higher completion rates – making short-form content critical for video ads
- Videos with subtitles get 29% higher engagement – essential since most professionals scroll with sound off
- Videos with captions earn 40-60% higher average watch time – significantly improving content performance
- InMail messages achieve a 10.3% response rate on average – roughly double the 2-5% rate of cold email
- Adding video to outreach increases replies by 26% – sales teams using video see significantly better conversion rates
- Multichannel approach sees 287% increase in engagement – combining email + LinkedIn + video versus single-channel outreach
- Videos under 60 seconds get 1.7x more engagement per second – than longer videos, rewarding concise content
Here’s what most people get wrong about LinkedIn.
They think posting text updates and sharing articles is enough. They spend hours crafting the perfect written post, hit publish, and wonder why nobody engages.
Meanwhile, their competitors are getting 5x more engagement with a simple 30-second video shot on their phone.
The data doesn’t lie. LinkedIn video is dominating the platform in 2025, and if you’re not using it, you’re leaving reach, leads, and revenue on the table.
Let’s break down the LinkedIn video statistics that actually matter—and show you exactly how to use them.
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LinkedIn Video Statistics That Matter in 2025
Before diving into tactics, you need to understand the playing field.
LinkedIn now has over 1.2 billion users globally. That’s not just a number—it’s the world’s decision-making power in one place. The platform sees approximately 1.77 billion monthly visits, making it far more than a job board. It’s where professionals consume content daily.
Here’s the stat that changes everything: 4 out of 5 LinkedIn users drive business decisions. Unlike other social media platforms where you’re competing for attention with entertainment content, LinkedIn puts you directly in front of buyers.
Now let’s talk about what video does on this platform.
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Engagement is where video wins big. Video posts generate 5x higher interaction rates compared to text or image posts. That’s not a small bump—it’s a multiplier that compounds over time.
But engagement is just the start. LinkedIn users are 20x more likely to share video content than any other format. When someone shares your video, it breaks out of your network and reaches entirely new audiences. That’s how content goes viral on LinkedIn.
What about retention? Video content boosts message retention by 95% compared to text. When you’re explaining a complex product or service, this matters. Your prospects actually remember what you said.
The mobile shift is also critical. 57% of LinkedIn video views happen on mobile devices. People are watching during commutes, lunch breaks, and between meetings. If your video isn’t optimized for mobile viewing, you’re losing more than half your potential audience.
And here’s why this trend is accelerating: 58% of LinkedIn users prefer learning about brands and products through video. They’re not just tolerating video—they’re actively seeking it out.
LinkedIn Video Specs You Need to Know
Getting the technical specs right isn’t optional. Videos that don’t meet LinkedIn’s requirements get compressed, cropped, or simply don’t perform.
Here’s your quick reference guide.
Native Video Specifications:
- File Format: MP4 (H.264 codec recommended)
- Maximum File Size: 5 GB
- Video Duration: 3 seconds minimum, 10 minutes max (mobile), 15 minutes max (desktop)
- Resolution: 1080p recommended, supports up to 4K
- Frame Rate: Up to 60 fps
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Video Ad Specifications:
- Maximum File Size: 200 MB (much stricter than organic)
- Duration: Under 30 seconds recommended—videos under 30 seconds see 200% higher completion rates
- Format: MP4 only
The Aspect Ratio That Wins:
This is where most creators mess up. They upload landscape (16:9) videos because that’s what they’re used to. Big mistake.
The 4:5 vertical aspect ratio (1080×1350) is currently the sweet spot. It maximizes screen real estate on mobile without getting cropped on desktop. Square (1:1) is also safe for hybrid campaigns.
Landscape videos look small and uninviting on mobile feeds. You’re literally giving away attention to competitors who optimized their format.
Captions Are Non-Negotiable:
Most professionals scroll LinkedIn with sound off. If your video doesn’t have captions, you’ve lost them.
The data backs this up: videos with subtitles get 29% higher engagement. They also earn 40-60% higher average watch time.
Upload an .SRT file for SEO benefits (LinkedIn indexes the text), and consider burned-in captions for brand consistency.
LinkedIn Video vs Cold Email: What the Data Shows
If you’re doing outreach, you need to understand how video fits into the picture.
Traditional cold email is struggling. Reply rates have dropped to an average of 2-5% for generic campaigns. Inboxes are saturated, and spam filters are getting aggressive—17% of emails never reach the inbox at all.
LinkedIn tells a different story. InMail messages achieve a 10.3% response rate on average—roughly double cold email. When highly personalized, reply rates can exceed 19%.
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Why the difference? Trust. A LinkedIn message comes attached to a profile—a face, a history, mutual connections. Cold email is anonymous. LinkedIn is contextual.
Now here’s where it gets interesting.
Adding video to your outreach increases replies by 26%. Sales teams using video see significantly better conversion rates. In fact, closed deals involve using webcams 41% more often than lost deals.
But the real unlock is combining channels.
Businesses using a multichannel approach (email + LinkedIn + video) see a 287% increase in engagement compared to single-channel outreach. The channels reinforce each other—email provides context, LinkedIn provides credibility, video provides the human connection.
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Best Practices for LinkedIn Video Content
Stats are useless without execution. Here’s what actually works.
The 3-Second Rule:
A strong hook in the first 3 seconds increases average retention by 23%. You don’t have time for slow intros. Start with something that stops the scroll—a bold statement, a surprising stat, or a direct question.
Videos that ask a question within the first 10 seconds see 19% higher reply rates. Lead with curiosity, not credentials.
Timing Your Posts:
Not all posting times are equal. Tuesday, Wednesday, and Thursday consistently drive the highest engagement. The best windows are:
- 8 AM – 10 AM (the morning scroll)
- 12 PM – 1 PM (lunch break)
- 4 PM – 6 PM (end of day)
Interestingly, some data suggests Friday posts can outperform because competition drops and professionals are in a more reflective mood.
Educational Content Wins:
Promotional content flops. Educational content thrives. Educational videos achieve 3x higher engagement than purely promotional ones.
The winning formula is “edutainment”—content that teaches while it engages. Think about what problems your audience faces and solve them on camera. This approach works especially well for social selling where building trust precedes any sale.
Keep It Short:
Videos under 60 seconds get 1.7x more engagement per second than longer videos. Say what you need to say, then stop. Respect people’s time.
Conclusion
The numbers are clear. Video content on LinkedIn isn’t a nice-to-have anymore—it’s the highest-leverage content format available.
5x engagement. 20x shares. 95% retention. 287% better results with multichannel outreach.
The professionals winning on LinkedIn in 2025 aren’t the ones with the biggest budgets or fanciest equipment. They’re the ones who understand these statistics and act on them.
Start simple. Shoot a 30-second vertical video on your phone. Add captions. Post it Tuesday morning. See what happens.
The data says you’ll be surprised.
FAQs
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