- blog
- Statistics
- Shopify Statistics 2025: Complete Data & Insights Guide
Table of Contents
Shopify Website Statistics
- Over 4.82 million active stores globally – representing businesses from solo entrepreneurs to major enterprises
- 875 million consumers made purchases from Shopify-powered stores in 2024 – roughly 1 in 6 internet users worldwide
- $292.3 billion in Gross Merchandise Volume (GMV) in 2024 – marking a robust 24% year-over-year increase
- Shopify generated $8.88 billion in total revenue in 2024 – split between Merchant Solutions ($6.53B) and Subscription Solutions ($2.35B)
- 28-30% market share in the United States among all websites using ecommerce technologies
- 28.8% market share among top 1 million ecommerce sites globally – significantly ahead of WooCommerce (18.2%) and Magento (8.0%)
- United States hosts approximately 2.7 million Shopify stores – the clear epicenter of the platform
- 29% of all Shopify stores sell between just 1-9 products – highlighting the prevalence of niche, Direct-to-Consumer brands
- 52,757 live Shopify Plus stores operating globally – contributing $52 million or 31% of Shopify’s total Monthly Recurring Revenue
- Shop Pay processed $22 billion in GMV in Q1 2025 – representing a remarkable 57% year-over-year growth
- 79% of all traffic to Shopify stores comes from mobile devices – though mobile conversion rates average only 1.2% vs desktop’s 1.9%
- Shop Pay can increase conversion rates by up to 50% when compared to standard guest checkout processes
- 87% of Shopify merchants use at least one app from the 16,000+ apps available in the Shopify App Store
- Average Shopify store conversion rate is 1.4% – while top 10% of stores achieve over 4.7% conversion rate
- $11.5 billion in sales during Black Friday Cyber Monday weekend 2024 – showcasing the platform’s ability to handle massive traffic spikes
Shopify has evolved from a simple online store builder into a global ecommerce powerhouse that processes nearly $300 billion annually. Whether you’re considering launching your own online store or analyzing the competitive landscape, understanding these statistics can guide your business decisions and help you access global markets more effectively.
The numbers tell a compelling story of growth, innovation, and market dominance that reshapes how we think about ecommerce sales. Let’s dive into the most important Shopify statistics that matter in 2025.
General Shopify Statistics
Platform Scale and Merchant Count
Shopify’s ecosystem has reached unprecedented scale. The platform now hosts over 4.82 million active stores globally, representing businesses ranging from solo entrepreneurs to major enterprises. This massive merchant base collectively serves 875 million consumers who made purchases from Shopify-powered stores in 2024 alone.
To put this in perspective, roughly one in every six internet users worldwide has purchased from a Shopify store. This reach demonstrates the platform’s transition from a niche e-commerce solution to a mainstream commercial infrastructure.
🎯 Target High-GMV Shopify Merchants Directly
Our LinkedIn outbound engine identifies and books meetings with profitable ecommerce brands
Revenue and Economic Impact
The economic engine behind Shopify is impressive. In 2024, merchants generated a record-breaking $292.3 billion in Gross Merchandise Volume (GMV), marking a robust 24% year-over-year increase. This figure represents the total value of all transactions processed through the platform.
Shopify itself generated $8.88 billion in total revenue in 2024, split between two primary revenue streams:
Â
Â
- Merchant Solutions: $6.53 billion (73.5%) – includes payment processing, shipping, and merchant tools
- Subscription Solutions: $2.35 billion (26.5%) – monthly and annual plan fees
Market Share Dominance
In the United States, Shopify commands an impressive 28-30% market share among all websites using ecommerce technologies. This dominance becomes even more pronounced when analyzing high-performing stores. Among the top one million e-commerce sites globally, Shopify holds a commanding 28.8% market share, significantly ahead of competitors like WooCommerce (18.2%) and Magento (8.0%).
Â
💼 Reach Decision-Makers At Scale
Complete LinkedIn targeting, campaign design, and scaling to connect with ecommerce executives
Industry Distribution
The Shopify merchant base spans diverse industries, with clear concentrations in key verticals:
- Apparel: Over 528,000 stores
- Home & Garden: Approximately 229,000 stores
- Beauty & Fitness: Approximately 198,000 stores
- Food & Drink: Approximately 124,000 stores
Interestingly, 29% of all Shopify stores sell between just one and nine products, highlighting the prevalence of niche, Direct-to-Consumer (DTC) brands that focus on hero products rather than extensive catalogs.
Â
Â
Shopify Statistics Around the World
Geographic Distribution
Shopify’s global presence spans over 175 countries, but concentration remains highest in English-speaking markets:
- United States: Approximately 2.7 million stores (the clear epicenter)
- United Kingdom: Around 208,000 stores
- Australia: Over 151,000 stores
- Canada: Around 109,000 stores (Shopify’s home country)
International Growth Hotspots
While mature markets represent the largest pools of merchants, the highest growth rates occur in emerging economies. In 2024:
- India saw 22% growth in Shopify stores
- Brazil experienced 20% growth in store count
- International revenue (outside North America) grew by an impressive 33%
This global expansion reflects Shopify’s increasing ability to support international commerce through features like multi-currency support and localized payment methods.
Platform Migration Trends
Shopify continues to attract merchants from competing platforms. In a recent 90-day period, the platform experienced a net gain of over 11,000 merchants, with 21,861 stores migrating to Shopify while only 10,371 departed. The top sources of new merchants were WooCommerce, Wix, and Squarespace, suggesting that businesses naturally “graduate” to Shopify as they scale.
Shopify Plus Statistics
Enterprise Market Penetration
Shopify Plus represents the platform’s enterprise-grade solution designed for high-volume merchants. Currently, there are 52,757 live Shopify Plus stores operating globally. While this represents only a small fraction of total Shopify stores, their economic impact is disproportionately large.
Shopify Plus contributes $52 million, or 31% of Shopify’s total Monthly Recurring Revenue (MRR), highlighting the premium value these enterprise clients represent.
🚀 Scale Your Ecommerce Agency Fast
Target Shopify Plus merchants upgrading from standard plans with precision LinkedIn campaigns
Notable Enterprise Customers
The platform’s credibility in the enterprise space is reinforced by its impressive client roster, including Tesla, Heinz, Red Bull, Staples, and Fenty Beauty. These brands demonstrate Shopify Plus’s ability to handle massive traffic volumes and complex operational requirements.
Revenue Thresholds and Upgrade Triggers
Shopify Plus merchants typically generate between $1 million and $500 million in annual sales. Key signals that indicate a standard Shopify merchant is ready to upgrade include:
- Reaching significant revenue thresholds (typically $1M+ annually)
- International expansion needs
- Entry into B2B and wholesale markets
- Requirements for advanced customization and automation
The explosive 140% growth in B2B GMV on Shopify in 2024 underscores the massive demand for enterprise-grade B2B functionality.
Shop Pay Statistics
Accelerated Checkout Adoption
Shop Pay, Shopify’s one-click checkout solution, has become a critical component of the platform’s value proposition. In the first quarter of 2025 alone, Shop Pay processed $22 billion in GMV, representing a remarkable 57% year-over-year growth.
Conversion Impact
The mobile commerce challenge creates a significant opportunity for Shop Pay. While 79% of all traffic to Shopify stores comes from mobile devices, mobile conversion rates average only 1.2% compared to desktop conversion rates of 1.9%.
Shop Pay directly addresses this “mobile conversion gap” by reducing checkout friction. Data shows that using Shop Pay can increase conversion rates by up to 50% when compared to standard guest checkout processes.
Consumer Adoption
The growing adoption of Shop Pay reflects consumers’ increasing comfort with stored payment information and one-click purchasing. This trend mirrors broader ecommerce behaviors where convenience and speed have become primary decision factors in the purchase process.
More Statistics About Shopify
App Ecosystem and Customization
The vast majority of Shopify merchants (87%) use at least one application from the Shopify App Store to extend their store’s functionality. The App Store contains over 16,000 different apps, covering virtually every conceivable business need.
The most popular app categories are consistently Marketing & Conversion and Orders & Shipping, reflecting merchants’ primary concerns: customer acquisition and order fulfillment efficiency.
Conversion Rate Benchmarks
Understanding conversion rate benchmarks is crucial for merchants looking to optimize their stores:
- Average Shopify store: 1.4% conversion rate
- Top 10% of stores: Over 4.7% conversion rate
- Mobile conversion: 1.2% average
- Desktop conversion: 1.9% average
These figures provide clear targets for optimization efforts and highlight the significant opportunity gap between average and top-performing stores.
📈 Book 20+ Meetings Monthly Guaranteed
LinkedIn outbound outperforms cold email with higher response rates and enterprise-ready targeting
7-day Free Trial |No Credit Card Needed.
Peak Season Performance
Shopify’s infrastructure demonstrates its scalability during peak shopping periods. During the Black Friday Cyber Monday weekend in 2024, Shopify merchants collectively sold a record $11.5 billion, showcasing the platform’s ability to handle massive traffic spikes and transaction volumes.
Customer Retention Insights
Customer retention data reveals important patterns for merchant success. Shopify’s analytics show that a repeat customer is 3.8% more likely to make another purchase, emphasizing the critical importance of customer retention strategies beyond initial acquisition.
Technology Stack Integration
The average Shopify store doesn’t operate in isolation. Most successful merchants integrate multiple technology solutions:
- Email marketing platforms for customer communication
- Analytics tools for performance tracking
- Inventory management systems for operational efficiency
- Customer service platforms for support optimization
How to Identify Shopify Websites
For those analyzing the competitive landscape or prospecting, several reliable methods can identify Shopify websites:
- URL structure inspection: Look for /collections/ or /products/ in URLs
- The /admin trick: Append /admin to any domain – Shopify sites redirect to the standard login page
- Browser extensions: Tools like Wappalyzer or BuiltWith instantly identify the technology stack
- Page source analysis: Search for “Shopify” or “cdn.shopify.com” in the site’s code
These identification methods are particularly valuable for competitive analysis and market research efforts.
FAQs
How many websites use Shopify?
What is Shopify's market share?
How much revenue do Shopify stores generate?
Is Shopify growing?
How can I tell if a website uses Shopify?
Turn Shopify Data Into LinkedIn Leads
Target 4.82M Shopify merchants with precision campaigns that book qualified meetings
Segmentation That Actually Converts
LinkedIn outbound targets precise demographics with strategic campaign design and scaling methods
