Annual PPC Budget Planner
Plan and optimize your annual PPC advertising budget.
Budget Parameters
Your target annual revenue
Your business industry
Your business growth stage
Performance Metrics
Your current conversion rate
Average value per order
Budget Analysis
Annual PPC Budget:
$0
Monthly Budget:
$0
Expected ROI:
0%
Budget Status:
-
Budget Allocation Tips
Channel Distribution
Allocate budget across Google, Bing, and social platforms
Seasonal Planning
Adjust budget for peak seasons and holidays
Campaign Prioritization
Focus on high-performing campaigns and keywords
Regular Review
Monitor and adjust budget allocation monthly
Smart Budgeting: PPC + Cold Email
Maximize your annual marketing budget by combining PPC advertising with cost-effective cold email outreach
7-day Free Trial |No Credit Card Needed.
What is a good budget for PPC advertising?
A good PPC budget typically ranges from 5-15% of your total revenue, depending on your industry and growth goals. Most businesses start with $1,000-$5,000 monthly for Google Ads, while competitive industries like legal or finance may require $10,000+ monthly to see meaningful results and compete effectively.
What is a PPC budget?
A PPC budget is the allocated amount of money you plan to spend on pay-per-click advertising campaigns over a specific period. It includes costs for Google Ads, Facebook Ads, LinkedIn Ads, and other paid platforms, covering keyword bids, ad creation, and management expenses to drive targeted traffic and conversions.
How to build a successful PPC budget?
Build a successful PPC budget by analyzing your customer lifetime value, setting clear campaign objectives, researching keyword costs in your industry, allocating 80% to proven campaigns and 20% to testing, monitoring performance weekly, and adjusting spend based on ROI data and seasonal trends.
Do you need a budget for PPC services & campaigns?
Yes, you need separate budgets for PPC services and campaigns. Campaign budgets cover ad spend (typically 80-90% of total), while service budgets cover management fees, tools, and optimization (10-20%). Professional management usually costs 10-20% of ad spend or $1,000-$5,000+ monthly depending on complexity.
How do PPC campaigns work?
PPC campaigns work by bidding on keywords relevant to your business, creating targeted ads that appear in search results or social feeds, and paying only when users click your ads. The platform's algorithm considers bid amount, ad quality, and relevance to determine ad placement and cost per click.
Stretch Your Marketing Budget Further
While planning PPC spend, discover how cold email delivers higher ROI and predictable lead generation
7-day Free Trial |No Credit Card Needed.
PPC Budgets Tight? Email Costs Less
Reduce advertising costs with cold email campaigns that deliver consistent leads at 80% lower cost than PPC