Click-Through Rate Calculator
Calculate and analyze your click-through rate to optimize your marketing campaigns and content performance.
Campaign Metrics
Number of clicks received
Number of times content was shown
Period for the calculation
Additional Metrics
Percentage of clicks that convert
Average position in search results
CTR Analysis
Click-Through Rate:
0%
Clicks per Impression:
0
Expected Conversions:
0
Position Impact:
-
CTR Status:
-
CTR Optimization Tips
Compelling Headlines
Create attention-grabbing titles
Visual Appeal
Use high-quality images and videos
Targeting
Improve audience targeting
Mobile Optimization
Ensure mobile-friendly content
Calculate CTR, Then Beat It
While ads struggle to reach 2% CTR, cold email consistently delivers higher engagement with targeted prospects. Skip the bidding wars and reach decision-makers directly with personalized outreach.
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How can I achieve higher CTR than traditional advertising?
Cold email typically achieves 15-25% open rates and 2-5% click rates, often outperforming display ads and social media—get higher engagement rates with personalized cold email outreach.
How do you calculate CTR?
Click-Through Rate is calculated by dividing clicks by impressions, then multiplying by 100. Formula: CTR = (Clicks ÷ Impressions) × 100. For example, if your ad received 50 clicks from 10,000 impressions, your CTR is (50 ÷ 10,000) × 100 = 0.5%.
Is a 2% CTR good?
A 2% CTR is generally considered good and above average for most digital advertising platforms. Google Ads averages 2-5% CTR, Facebook ads typically see 0.9-1.5%, and display ads average 0.35-0.8%. However, good CTR varies by industry, platform, and campaign type, so compare against relevant benchmarks.
How do I find my CTR?
Find your CTR in platform analytics: Google Ads shows CTR in campaign reports, Facebook Ads Manager displays it in ad metrics, and Google Analytics tracks CTR for organic search results. Email platforms like Mailchimp show email CTR in campaign reports. Most advertising platforms automatically calculate and display CTR.
What is the formula for CTR in Excel?
In Excel, calculate CTR using: =B2/A2*100 where A2 contains impressions and B2 contains clicks. Format the cell as percentage for easier reading. For multiple campaigns, copy the formula down and use =AVERAGE() to calculate overall CTR across campaigns or time periods.
What factors affect click-through rates?
CTR is influenced by ad relevance, headline quality, targeting accuracy, visual appeal, call-to-action strength, and audience match. Better targeting, compelling copy, strong value propositions, and relevant imagery increase CTR. Platform placement, time of day, and competition also impact click-through rates significantly.
0.5% CTR vs 5% Email Response Rate
Why settle for low click-through rates when cold email delivers 10x better engagement? Our platform helps you reach qualified prospects directly, eliminating the CTR guessing game entirely.
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Low CTR Draining Your Budget?
Stop paying for clicks that don’t convert. Cold email delivers 2-5% engagement rates with qualified prospects who actually want to hear from you, eliminating wasted ad spend on uninterested audiences.