Daily Ad Spend Calculator
Plan and optimize your daily advertising budget across multiple platforms
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How do you calculate daily ad spend?
Daily ad spend is calculated by dividing your total campaign budget by the number of days you want to run the campaign. For example, if you have a $3,000 monthly budget for 30 days, your daily ad spend would be $3,000 ÷ 30 = $100 per day. You can also calculate based on target cost per acquisition and expected daily conversions.
What is the ROAS formula?
ROAS (Return on Ad Spend) is calculated using the formula: ROAS = Revenue Generated ÷ Ad Spend. For instance, if you spend $100 daily and generate $400 in revenue, your ROAS is 4:1 or 400%. This means you earn $4 for every $1 spent on advertising, indicating a profitable campaign.
How do you calculate ad cost?
Ad cost is calculated based on your bidding model: Cost Per Click (CPC) × Number of Clicks, or Cost Per Mille (CPM) ÷ 1000 × Impressions. Total daily ad cost equals your daily budget limit or actual spend if lower. Factors like competition, targeting, and ad quality affect your final costs.
What should my daily ad budget be?
Your daily ad budget should be based on your monthly marketing budget, target cost per acquisition, and expected conversion volume. A general rule is 3-5x your target CPA for sufficient data collection. Start with 10-20% of your monthly revenue for advertising, then adjust based on ROAS performance and business goals.
How do you optimize daily ad spend for better results
Optimize daily ad spend by monitoring performance metrics, adjusting bids based on peak performance hours, allocating more budget to high-converting campaigns, and reducing spend on underperforming ads. Use dayparting to focus spend during optimal hours and continuously test different budget allocations across campaigns and platforms.
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