Feature Adoption Rate Calculator
Calculate and analyze your product feature adoption metrics
Feature Metrics
From Adoption Metrics to User Engagement
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How can product teams effectively communicate new feature releases to existing users?
Cold email campaigns allow product teams to reach users directly with personalized feature announcements, driving higher adoption rates than in-app notifications alone. Boost feature adoption with cold email →
How do I calculate feature adoption rate for my product?
Divide the number of users who actively used a specific feature by the total number of users, then multiply by 100. For example, if 200 out of 1,000 users used your new dashboard feature, your adoption rate is 20%. Track this over specific time periods for accurate insights.
What is considered a good feature adoption rate?
Feature adoption rates vary by feature type and product, but generally 20-40% is average for new features, while core features should see 60-80% adoption. Premium or advanced features typically have lower rates (10-30%), which is normal and expected.
How long should I track feature adoption after launch?
Monitor adoption for at least 90 days post-launch to get meaningful data. Week 1 shows initial uptake, month 1 reveals early adoption patterns, and months 2-3 indicate sustained usage. Some complex features may take 6 months to reach full adoption potential.
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Turn adoption insights into action with personalized cold email campaigns that educate users about valuable features they're missing
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Drive Feature Adoption with Direct User Outreach
Boost your adoption rates by reaching users directly with targeted cold email campaigns announcing new features and driving engagement