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GMROI Calculator | SalesSo

GMROI Calculator

Calculate your Gross Margin Return on Investment for inventory management.

Sales Metrics

Total sales revenue for the period

Total cost of goods sold for the period

Inventory Metrics

Average inventory value for the period

Time period for calculation

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GMROI Analysis

GMROI Ratio: 0.00
Gross Margin: 0%
Inventory Turnover: 0.00
Performance Status: Neutral

GMROI Insights

Industry Benchmarks

GMROI typically ranges from 1.0 to 3.0

Best Practices

Aim for GMROI above 2.0 for optimal performance

Watch Out For

Low GMROI indicates poor inventory management

Calculate GMROI, Then Optimize It

Knowing your gross margin ROI is just the start. Use cold email to systematically target customers who value quality over price, improving your product mix and overall GMROI performance.

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GMROI Calculator | Free Gross Margin ROI Tool

Calculate GMROI instantly. Free gross margin return on investment calculator helps optimize inventory, improve profitability, and make better purchasing decisions.

How can I improve GMROI through better customer acquisition?

Boost GMROI by acquiring higher-value customers who purchase premium products through targeted cold email campaigns that reach decision-makers with budget authority—improve your customer quality and GMROI.

How do you calculate GMROI?

GMROI is calculated using: GMROI = Gross Margin ÷ Average Inventory Investment. For example, if gross margin is $100,000 and average inventory investment is $25,000, GMROI = $100,000 ÷ $25,000 = 4.0. This means you earn $4 in gross margin for every $1 invested in inventory.

How do I calculate GMROI in Excel?

n Excel, use the formula: =B2/A2 where A2 is average inventory cost and B2 is gross margin dollars. For multiple periods, use: =SUM(GrossMargin_Range)/AVERAGE(Inventory_Range). Format as number with 2 decimal places. Create charts to visualize GMROI trends over time and by product category.

What is a good GMROI score?

Good GMROI varies by industry but generally ranges from 2.0-4.0. Retail typically targets 3.0+, while grocery stores may accept 1.5-2.0 due to low margins. Fashion and electronics often achieve 3.0-5.0. Higher GMROI indicates better profitability and inventory efficiency. Compare against industry benchmarks and historical performance.

2.0 GMROI vs 4.0 with Better Customers

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Low GMROI? Target Better Customers

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