Instagram Engagement Calculator
Analyze your Instagram account's performance and engagement metrics
Account Metrics
Multi-Channel Marketing
Measure social engagement while building direct relationships via cold email automation
7-day Free Trial |No Credit Card Needed.
How to calculate Instagram engagement?
Instagram engagement is calculated by adding all interactions (likes, comments, shares, saves) and dividing by your follower count, then multiplying by 100. The formula is: Engagement Rate = (Total Engagements ÷ Followers) × 100. For example, if you have 1,000 followers and get 150 total engagements, your rate is 15%.
Is a 20% engagement rate on Instagram good?
Yes, a 20% engagement rate on Instagram is excellent and extremely rare. Most accounts see 1-3% engagement rates, with 3-6% considered very good. A 20% rate typically indicates either a very small, highly engaged audience or exceptional content quality. Micro-influencers (1K-10K followers) are most likely to achieve such high rates.
How to calculate ER?
ER (Engagement Rate) is calculated using the formula: ER = (Total Engagements ÷ Total Followers) × 100. Count all likes, comments, shares, and saves from a post, divide by your follower count, and multiply by 100 to get the percentage. You can also calculate average ER by using multiple posts.
Is 10% engagement good on Instagram?
Yes, 10% engagement rate on Instagram is considered very good to excellent. The average engagement rate across all account sizes is typically 1-3%. Accounts with 10% engagement have highly engaged audiences and quality content. This rate is more common among smaller accounts (under 10K followers) with niche, dedicated communities.
Maximize Audience Reach
Calculate Instagram performance and expand your reach with verified cold email addresses
7-day Free Trial |No Credit Card Needed.
Beyond Social Engagement
Track Instagram metrics and reach prospects directly through targeted cold email campaigns