Market Size Calculator
Calculate your Total Addressable Market (TAM), Serviceable Addressable Market (SAM), and Serviceable Obtainable Market (SOM).
Market Metrics
Total population in your target market
Percentage of population that fits your target market
Average revenue per customer per year
Market Factors
Type of market you are targeting
Select your currency
Market Size Analysis
Total Addressable Market (TAM):
$0
Serviceable Addressable Market (SAM):
$0
Serviceable Obtainable Market (SOM):
$0
Market Potential:
Low
Market Insights
Market Growth
Consider market growth rates for future projections
Competition
Analyze competitor market share and positioning
Barriers to Entry
Identify potential barriers to market entry
From Market Analysis to Market Penetration
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How do I calculate market size?
Calculate market size using the top-down or bottom-up approach. Top-down: Total Market × Market Share %. Bottom-up: Number of Target Customers × Average Revenue per Customer. For example, if there are 10,000 potential customers spending $5,000 annually, market size = 10,000 × $5,000 = $50 million. Use multiple methods for validation.
Where can I find market size?
Find market size data from industry reports (IBISWorld, Statista), government sources (Census Bureau, Bureau of Labor Statistics), trade associations, consulting firms (McKinsey, Deloitte), market research companies (Gartner, Forrester), and company annual reports. Free sources include government databases, while premium reports cost $1,000-5,000+ but offer detailed insights
What is the TAM market size?
TAM (Total Addressable Market) represents the total revenue opportunity if you achieved 100% market share. It's the broadest measure of market potential, calculated as: TAM = Total number of potential customers × Average revenue per customer. For example, if 1 million businesses could use your software at $10,000 annually, TAM = $10 billion.
$50M Market vs $5M in Actual Revenue
Market size means nothing without execution. Our cold email tools help you systematically reach and convert prospects within your serviceable addressable market into paying customers.
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