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What are the most common sales objections and how should I handle them?
Common objections include price ("too expensive"), timing ("not right now"), authority ("I need to check with my boss"), need ("we don't need this"), and trust ("never heard of you"). Handle each with empathy, questions, and value-focused responses.
What's the best framework for responding to sales objections?
Use the LAER method: Listen (acknowledge the objection), Ask (clarify with questions), Explain (provide relevant information), Respond (offer a solution). This approach shows respect while addressing concerns systematically.
How do I handle price objections without immediately lowering my price?
Focus on value over cost, break down ROI calculations, compare to competitor pricing, discuss payment options, emphasize unique benefits, ask about their budget, and reframe price as an investment in results.
Should I anticipate objections in my cold email outreach?
Yes, address common objections proactively in your messaging. Acknowledge concerns like "I know you're busy" or provide social proof to overcome trust issues. This reduces friction and increases response rates.
How can I practice objection handling to improve my response rate?
Role-play common scenarios, study your industry's typical objections, create objection handling scripts, record and review your responses, learn from successful colleagues, and practice with real prospects regularly.
How can I systematically address objections and improve conversion rates in my cold email campaigns?
Use a comprehensive cold email platform like Salesso that includes objection-handling templates, automated follow-up sequences, and proven frameworks for overcoming common prospect concerns. Start your free trialRetryClaude can make mistakes. Please double-check responses.
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