Organic Growth Rate Calculator
Calculate your business's organic growth metrics and performance.
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Growth Analysis
Growth Rate:
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Absolute Growth:
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Annualized Rate:
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Best Practices
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Watch Out For
Seasonal fluctuations can affect growth rates
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How do you calculate organic growth rate?
Organic growth rate is calculated using: Organic Growth Rate = ((Current Period Revenue - Previous Period Revenue) ÷ Previous Period Revenue) × 100. Exclude revenue from acquisitions, mergers, or one-time events. For example, if revenue grew from $1M to $1.2M organically, the growth rate is ((1.2M - 1M) ÷ 1M) × 100 = 20%.
How to calculate mom%?
Month-over-month (MoM) percentage is calculated as: MoM% = ((Current Month Value - Previous Month Value) ÷ Previous Month Value) × 100. This measures monthly growth rate for organic business expansion. Track MoM% consistently to identify trends, seasonal patterns, and the effectiveness of growth strategies over time.
How much does Facebook pay for 1000 views?
Facebook charges advertisers (not pays them) for 1000 impressions through CPM (Cost Per Mille). The cost ranges from $1.01 to $3.00 per 1,000 ad views on average. The average CPM rate for Facebook ads in 2024 is $13.57, though this can fluctuate significantly based on targeting and competition.
How to calculate real growth rate?
Real growth rate adjusts for inflation and external factors: Real Growth Rate = Nominal Growth Rate - Inflation Rate. If your business grew 15% nominally and inflation was 3%, real growth is 12%. This provides accurate assessment of actual business expansion and purchasing power improvement over time.
What is a good organic growth rate?
Good organic growth rates vary by industry and company stage. Startups often target 15-25% annual growth, while mature companies may see 5-10% as healthy. SaaS businesses typically aim for 20-40% annually, retail 8-15%, and manufacturing 5-12%. Consistent growth matters more than occasional spikes.
What factors drive organic growth rate?
Organic growth is driven by customer acquisition, retention improvement, pricing optimization, market expansion, product innovation, operational efficiency, and competitive advantages. Strong sales processes, effective marketing, customer satisfaction, and reinvestment of profits into growth initiatives significantly impact sustainable organic expansion rates.
5% Organic Growth vs 25% with Better Acquisition
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