Retention Rate Calculator
Calculate customer and employee retention rates.
Period Details
Select the time period for calculation
Number of customers/employees at start
Number of customers/employees at end
Calculation Settings
Select the type of retention to calculate
New customers/employees added during period
Retention Analysis
Retention Rate:
0%
Churn Rate:
0%
Retention Status:
-
Industry Insights
Industry Benchmarks
Customer: 80%+ | Employee: 85%+
Retention Tips
Focus on engagement, satisfaction, and value delivery
Warning Signs
High churn rates may indicate underlying issues
Calculate Retention, Then Optimize It
Knowing your retention rate is just the start. Use cold email to nurture relationships systematically, address concerns proactively, and build the connections that keep customers loya
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How can I improve customer retention through better communication?
Increase retention rates with consistent customer engagement and relationship building through systematic cold email touchpoints that keep clients connected—improve your retention rates with strategic outreach.
How do you calculate retention rate?
Retention rate is calculated by dividing the number of customers/employees retained by the starting number, then multiplying by 100. Formula: Retention Rate = ((Ending Count - New Additions) ÷ Starting Count) × 100. For example, if you started with 100 customers, gained 20 new ones, and ended with 110, your retention rate is 90%.
What is the formula for retention in HR?
HR retention formula is: Employee Retention Rate = ((Total Employees - Employees who Left) ÷ Total Employees) × 100. Alternatively: ((Employees at End - New Hires) ÷ Employees at Start) × 100. Track monthly, quarterly, and annually to identify trends and measure the effectiveness of retention strategies.
What does 80% retention rate mean?
An 80% retention rate means 80 out of every 100 customers or employees remain with the organization over a specific period. This indicates 20% turnover or churn. For employees, 80% is considered good retention in many industries. For customers, 80% is excellent, as many businesses see 60-70% annual customer retention.
How do you calculate KPI retention rate?
KPI retention rate is calculated using: Retention Rate KPI = (Customers at End of Period ÷ Customers at Start of Period) × 100. Track this monthly for trending. Set benchmarks based on industry standards. SaaS companies target 90%+ monthly retention, while retail might accept 70-80% annual retention. Monitor alongside churn rate for complete picture.
What factors influence retention rates?
Retention rates are influenced by customer satisfaction, product quality, pricing competitiveness, customer service effectiveness, onboarding experience, ongoing communication, value delivery, competitive alternatives, and relationship strength. Regular engagement, personalized experiences, and proactive support significantly improve retention across both employee and customer contexts.
70% Retention vs 95% with Better Engagement
Transform poor retention into industry-leading loyalty through strategic communication. Our cold email tools help you engage customers consistently, preventing churn and building lasting relationships.
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Low Retention Rates? Fix Communication
Improve customer and client retention through consistent, strategic communication. Our cold email platform helps you maintain regular touchpoints that build loyalty and reduce churn rates.