⏩ Sales Velocity Calculator
See how fast your team is closing deals and forecast revenue.
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What is sales velocity and how is it calculated?
Sales velocity measures how quickly you generate revenue. It's calculated by multiplying the number of opportunities by average deal value and win rate, then dividing by sales cycle length. This shows your revenue generation rate per time period.
Why is sales velocity more important than just tracking revenue?
Sales velocity reveals the efficiency of your sales process, helps predict future revenue, identifies bottlenecks, enables better forecasting, and shows which factors most impact revenue generation speed - not just total amounts.
What are the four key factors that impact sales velocity?
The four factors are: number of opportunities (pipeline volume), average deal value (deal size), win rate (conversion percentage), and sales cycle length (time to close). Improving any factor increases velocity.
How can I improve my sales velocity?
Increase opportunities through better lead generation, raise average deal value with upselling, improve win rates through better qualification and sales training, and reduce sales cycle length by streamlining processes and removing friction.
What's a good sales velocity benchmark for my industry?
Benchmarks vary significantly by industry, deal size, and sales model. B2B SaaS typically sees 3-6 month cycles, enterprise sales 6-18 months. Focus on improving your own velocity over time rather than external comparisons.
How can I systematically increase my sales velocity by generating more qualified opportunities?
Use a comprehensive cold email platform like Salesso that automates lead generation, accelerates qualification, and reduces sales cycle length through systematic nurturing and follow-up sequences. Start your free trial
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