SEO and PPC Cost Calculator
Total Monthly Cost: $0
About SEO and PPC Cost Calculator
This calculator helps you estimate the total cost of your SEO and PPC marketing efforts.
SEO Costs = (Monthly Hours × Hourly Rate) + Tools Cost
PPC Costs = Monthly Budget + (Monthly Budget × Management Fee)
Calculate SEO/PPC Costs, Then Compare
Before committing to expensive search marketing campaigns, consider cold email for immediate lead generation. Get qualified prospects at fraction of SEO and PPC costs with faster results.
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What's a cost-effective alternative to expensive SEO and PPC campaigns?
While SEO and PPC require $3,000-$15,000+ monthly with uncertain results, cold email delivers qualified leads immediately at 90% lower cost—bypass expensive search marketing with direct outreach.
How do you calculate conversion rate?
Conversion rate is calculated by dividing conversions by total visitors, then multiplying by 100. Formula: Conversion Rate = (Conversions ÷ Total Visitors) × 100. For example, if 50 out of 2,000 website visitors convert, your conversion rate is 2.5%. Track this metric across different traffic sources and campaigns.
How to get conversion rate calculator?
Get conversion rate calculators from marketing platforms like Google Analytics, which automatically tracks conversions and calculates rates. Many free online tools are available, or create your own in Excel using: =B2/A2*100 where A2 is visitors and B2 is conversions. Most advertising platforms provide built-in conversion tracking.
What is the PPC conversion rate?
PPC conversion rates typically range from 2-5% across industries, with Google Ads averaging 3.75% for search campaigns and 0.77% for display ads. B2B campaigns often see 2-3% conversion rates, while e-commerce can achieve 2-6%. Rates vary significantly by industry, keyword intent, and campaign optimization quality.
What is the formula for converting rates?
The conversion rate formula is: Conversion Rate = (Number of Conversions ÷ Number of Visitors) × 100. For specific campaigns: Campaign Conversion Rate = (Campaign Conversions ÷ Campaign Clicks) × 100. Track conversion rates by traffic source, device, and time period to identify optimization opportunities and performance trends.
What factors affect SEO and PPC conversion rates?
Conversion rates depend on landing page quality, traffic source relevance, user intent alignment, page load speed, mobile optimization, trust signals, call-to-action clarity, and offer attractiveness. SEO traffic often converts better due to higher intent, while PPC allows more targeting control but may have lower intent depending on keyword strategy.
Facebook Ads Getting Expensive?
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7-day Free Trial |No Credit Card Needed.
SEO + PPC Too Expensive? Try This
Stop paying $5,000-$15,000 monthly for uncertain search results. Our cold email platform delivers qualified leads immediately at 90% lower cost than SEO and PPC combined, with predictable ROI.
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