Here’s a mini guide on how to use Sales Navigator
- Click on the “Accounts” tab, and you can find all the accounts you’ve saved here.
- You can also find new accounts by going to the ‘Account filters’ option and entering the filters + keyword in the search bar.
- You can similarly find new leads, by going to the “Leads” tab and following step 2 again.
- Go to the “Messaging” tab, to start conversations with your prospects. You can send messages without being connected to them on LinkedIn!
- You can leverage the “Saved Search” option on the top if you’re frequently searching for the same results.
- Click on the ‘Start a search’ option.
- Enter all the filters/keywords you regularly use and enable the option ‘Save search to get notified of new results’.
- You can set up an ICP by going to the “Personas” tab.
- Click on the ‘Create a new persona’ option.
- Enter the details of your persona and then click “Save”.
- You can also save a lead/account by clicking on the “Save” option on the right-hand side of any lead/account.
- You can view all the activities done by your saved leads and accounts on your Home page.
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Q2: How do I identify high-quality prospects on Sales Navigator?
Look for prospects with complete profiles, recent activity, mutual connections, and clear decision-making authority. Use lead recommendations, check their engagement with relevant content, and verify they match your ideal customer profile criteria.
Q3: What's the best way to organize prospects found through Sales Navigator?
Create lead lists organized by campaign, priority level, or industry. Use tags to track outreach status, save searches for ongoing monitoring, and take notes on each prospect for personalized follow-up conversations.
Q4: How many prospects should I reach out to daily using Sales Navigator?
Quality over quantity - aim for 10-20 highly personalized connection requests daily rather than mass outreach. Focus on prospects who closely match your ideal customer profile and have clear triggers for your solution.
Q5: What information should I research before reaching out to Sales Navigator prospects?
Review their recent posts and activity, check mutual connections, understand their company's challenges, note recent job changes or company news, and identify relevant pain points your solution addresses.
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